William L. Wilkie
|E‑Mail:||William L. Wilkie (William.L.Wilkie.firstname.lastname@example.org)|
Professor Wilkie is a Notre Dame Marketing alumnus whose work has received numerous academic honors. The American Marketing Association Foundation has recognized him by inaugurating the “William L. Wilkie 'Marketing for a Better World' Award” to be presented annually to a leading marketing thinker whose work has advanced this cause (winners to date are Philip Kotler (2013) and Jagdish Sheth (2014)). He was earlierhonored by the American Marketing Association with its highest recognition, the “Distinguished Marketing Educator Award,” and the “Lifetime Achievement Award” from the American Marketing Association's Special Interest Group on Marketing and Society. Most recently he has received the Canadian-based “Pollay Prize for Intellectual Excellence in the Study of Marketing in the Public Interest.”
He has written numerous journal articles, monographs, and books, including a textbook, Consumer Behavior, that has been used in classrooms throughout the world. Dr. Wilkie has been named in several studies as a “Thought Leader” in academic Marketing, and is author of an article named as a “Citation Classic in the Social Sciences” by the Institute for Scientific Information.
Professor Wilkie has also served as President of the Association for Consumer Research (an international professional group with more than 1,600 members in 30 nations), as an Academic Advisory Board member for the Marketing Science Institute, a member of the Advisory Board for the Applied Economics Research Bulletin, and as a member of the Editorial Boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Macromarketing, Journal of Historical Research in Marketing, and the Academy of Marketing Science Review.
His undergraduate degree is from the University of Notre Dame, and his MBA and PhD degrees are from Stanford University, where he was also a Fellow in the Stanford-Sloan Executive Program. Prior to rejoining Notre Dame, he served as a faculty member at Purdue, Florida, and Harvard universities, as an in-house consultant at the Federal Trade Commission in Washington, and as the research professor at the Marketing Science Institute, Cambridge.
Dr. Wilkie has also served as an expert witness in a number of legal cases specializing on consumer marketing and advertising issues, and been listed in Who's Who in America. He teaches challenging courses to advanced undergraduates and MBA students. At Notre Dame he has received the Special President’s Award, and has been voted the BP Outstanding Teacher Award for the Mendoza College of Business by the graduating senior class.
Dr. Wilkie has been named one of the ten "most-cited" authors in the field of Marketing over a quarter-century period (1970-1995), and has been named as one of 28 "thought-leaders in marketing", authors whose work has shifted thinking in the field. One of his articles has achieved the status of "Social Science Citation Classic" by the Institute for Scientific Information. His recent books and articles include:
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