Mendoza Directory

Faculty & Research

Photo of JoelE.Urbany

Joel E. Urbany

Professor

BIO

Joe Urbany (Ph.D., Ohio State University) is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. Professor Urbany's research focuses on buyer behavior, managerial decision-making, and competitive strategy. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among others, and has been cited in U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, the Canadian Broadcasting Company, and in other international media.

His research has received several distinctions, including the Davidson Award for best paper at the Journal of Retailing in 2002, as well as runner-up for that award in 1996. He has served on the editorial review boards of the Journal of Consumer Research and Marketing Letters, recently serving a 5-year term as co-editor of Marketing Letters. He serves as an invited reviewer on several other journals, including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, and the International Journal of Research in Marketing.

Urbany has consulted and conducted executive education programs for a wide variety of organizations and state governments, including Bayer, JP Morgan Chase, Sennheiser, Hardee's, Quincy's, Donnelly, and Milliken and Company. He was previously Associate Dean of Graduate Programs in the College. During his term, the MBA program at Notre Dame moved into the top 30 programs nationally.

Professor Urbany has won teaching awards at both Ohio State University and the University of South Carolina and has previously received a "Most Popular Professor" rating in the Business Week assessment of the Notre Dame MBA programs. He has also served as a fellow for the Kaneb Institute for Teaching Excellence at Notre Dame.

AREAS OF EXPERTISE

EDUCATION

TEACHING

  • Competitive Growth Strategy
  • Introduction to Marketing
  • New Product Development
  • Competitive Growth Strategy Live
  • Marketing Research
  • Marketing Management

PUBLICATIONS

"The 3-Circle Growth Project ," (with Marian C. Moore), To appear in Darden Business Publishing: University of Virginia , October (4th Quarter/Autumn), 2011, 1-20.

"Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," (with Joachim Vosgerau, Robert Meyer, Vishal Singh, Tony Cui, Michael Norton, Brian Ratchford, Alessandro Acquisti, David Bell, Barbara Kahn), To appear in Marketing Letters, 21, 2010, 301-315..

"Choice Under Restrictions," (with Simona Botti, Susan Broniarczyk, Gerald Haubl, Yanliu Huang, Ron Hill, Barbara Kahn, Praveen Koppalle, Donald Lehmann, ),  Marketing Letters, 19, 2008, 183-199.

"Confirmation and the Effects of Valenced Political Advertising: A Field Study," (with Joan M Phillips, Thomas J Reynolds),  Journal of Consumer Research, 34, 2008, 794-806.

"Framing Effects in Mixed Price Bundling," (with Timothy J Gilbride, Joseph P Guiltinan, ),  Marketing Letters, 19, 2008, 125-139.

"How to Make Values Count in Everyday Decisions," (with Thomas J. Reynolds, Joan M. Phillips),  Sloan Management Review, 49, July (3rd Quarter/Summer), 2008, 75-80.

"Strategic Perspective in Three Circles," (with James H Davis),  Harvard Business Review, November, 2007.

"Advertising Signaling Effects for New Brands: The Moderating Role of Perceived Brand Differences," (with Valerie Taylor, Michael Barone, Joel E. Urbany),  Journal of Marketing Theory and Practice, forthcoming, 2005.

"Inspiration and Cynicism in Values Statements,"  Journal of Business Ethics, 2005.

"Reasoning About Competitive Reactions: Evidence from Executives," (with David B. Montgomery, Marian Marian, Joel E. Urbany),  Marketing Science, 24, 2005, 138-149.

Book Articles and Chapters

The Case for Clarity, (2013).

Further Decomposition of Perceived Value, Sage Publications (2010).

PRESENTATIONS

Joel E Urbany, INSEAD Customer Strategies for Sustained Growth, INSEAD , Fontainbleau, France, "Building Growth by Closing Empathy Gaps ," (June20, 2013).

Joel E Urbany, 14th Annual Fordham Pricing Conference, @ Wayne State University, Pricing Special Interest Group , Detroit, MI , "Uncertainty, Clarity, and Pricing Research," (August16, 2012).

Joel E Urbany, INSEAD Customer Strategies for Sustained Growth, INSEAD , Fontainbleau, France, "Competitive Strategy in 3 Circles ," (June30, 2011).

Joel E Urbany, AMA Winter Educators Conference , American Marketing Association, Austing, TX, "Competitive Strategy and Growth in 7 Minutes ," (February17, 2011).

Joel E Urbany, Toro Distribution Meeting, Toro, Riverside, CA, "Digging into Value: Planning for Growth in Tough Times," (January26, 2011).

Joel E Urbany, , Notre Dame Alumni Club, Midlands South Carolna, Columbia, SC "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles ," (April 2010).

Joel E Urbany, University of Technology, Sydney , Center for the Study of Choice, Department of Marketing, Sydney, New South Wales, "Exploring managerial judgment of customer value," (April17, 2010).

Joel E Urbany, Notre Dame Business Alumni Professional Development, Mendoza Graduate Alumni Relations , San Francisco, CA, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles ," (March31, 2010).

Joel E Urbany, Notre Dame Business Alumni Professional Development, Mendoza Graduate Alumni Relations , New York, NY , "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles ," (March16, 2010).

Joel E Urbany, William O. Bearden, Marketing Science, INFORMS, University of Michigan, "Cost /Benefit Considerations in Reducing Consumer Uncertainty," (June 2009).

Joel E Urbany, , Notre Dame Alumni Club, Northwestern Ohio / Rotary Club, Lima, OH "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles ," (June22, 2009).

Joel E Urbany, , Notre Dame Alumni Club, Northwest Indiana, Munster, IN "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles ," (May13, 2009).

Joel E Urbany, Notre Dame Business Alumni Professional Development, Mendoza Graduate Alumni Relations , South Bend, IN, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles ," (April20, 2009).

Joel E Urbany, Erin Andersen Memorial Conference , Wharton School , Philadelphia, "Managerial Judgment of Customer Value ," (October8, 2008).

Joel E Urbany, Raymond Kordupleski, James H Davis, Marketing Science, INFORMS, Vancouver, British Columbia , "Managerial Judgment of Customer Value ," (June 2008).

Joel E Urbany, Archdiocese of Chicago Catholic Schools , Archdiocese of Chicago , Chicago , "Value and Values in Family School Choice," (March4, 2008).

Joan M Phillips, Joel E Urbany, Thomas J. Reynolds, Association for Consumer Research, Association for Consumer Research , Washington, D.C. , "Confirmation and the Effects of Negative and Positive Political Advertising: Does Confirmation Trump Valence?" (October 2007).

Joel E Urbany, James H Davis, Marketing Science Conference, INFORMS, Singapore , "Connecting Firm Capabilities and Customer Value," (June 2007).

Joel E Urbany, Wharton Invitational Choice Conference , Wharton School , Philadelphia , "Restrictions: Accepting, Bending and Breaking," (June 2007).

Joel E Urbany, William O. Bearden, Raymond Kordupleski, University of South Carolina, Columbia, SC, "Clarity and Customer Value ," (May 2007).

Joel E Urbany, AMA Public Policy Conference, Washington, D.C., "The Impact of Political Advertising on Young Voters in the 2004 Presidential Campaign (Phillips, Reynolds, Urbany)," ( 2005).

Joel E Urbany, Marketing Science Institute Board of Trustees Meeting, Chicago, "Transparency and Customer Value," ( 2005).

WORKING PAPERS

Jordan Louviere, Sandra Burke, Bart Frischknecht , "A System for Capturing Managers’ and Customers’ Judgments of Value."

"Building Growth by Closing Empathy Gaps."

"Exploring WTA-WTP Gaps which Can't Be Attributed to Endowment."