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John F. Sherry Jr.

Professor
Raymond W. & Kenneth G. Herrick Professor of Marketing

BIO

John F. Sherry, Jr. joined the Notre Dame Marketing faculty in 2005 as the Herrick Professor of Marketing and Chairman of the Department. For the two previous decades, he was a member of the Marketing Department at Northwestern's Kellogg School of Management. Sherry is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology, and past President of the Association for Consumer Research. Sherry's work appears in numerous journals, book chapters, professional manuals, and proceedings. He has edited Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, as well as Servicescapes: The Concept of Place in Contemporary Markets; he is co-editor of Advances in Consumer Research, Vol. 19, Time, Space and the Market: Retroscapes Rising, Consumer Culture Theory and Explorations in Consumer Culture Theory.

AREAS OF EXPERTISE

EDUCATION

TEACHING

  • Culture, Consumption & Marketing
  • Qualitative Marketing Research
  • Culture Consumption & Markets
  • Culture, Consumption amd Marketing
  • Directed Readings
  • Culture, Consumption, & Marketing

HOMEPAGE

PUBLICATIONS

"Creating and Sustaining a Culture of Hope: Feng Shui Discourses and Practices in Hong Kong," (with Annamma Joy, Jeff Wang),  Journal of Consumer Culture , 13, 241-263.

"Hyperfiliation and Cultural Citizenship: African American Consumer Acculturation ," (with Tonya Williams-Bradford), To appear in Journal of Business Research.

"M(Art)Worlds: How Luxury Brand Stores Become Art Institutions ," (with Annamma Joy, Jeff Wang, T.S. Chang, Geng Cui), To appear in Journal of Retailing.

"What Did You Do in the Paradigm War? Notes from the Other Side," To appear in Journal of Historical Research in Marketing.

"Discordant Retail Brand Ideology in the House of Barbie," (with Nina Diamond, Mary Ann Mcgrath),  Qualitative Marketing Research, 16, 2013, 12-37.

"Orchestrating Rituals through Retailers: An Examination of Gift Registry," (with Tonya Williams-Bradford),  Journal of Retailing, 89, 2013, 158-175.

"Orchestrating Rituals through Retailers: An Examination of Gift Registry," (with Tonya Williams-Bradford),  Journal of Retailing, 89, 2013, 158-175.

"Rack of Want,"  Journal of Macromarketing, 33, 2013, 258.

"Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands ," (with Annamma Joy , Alladi Venkatesh , Jacob Cho , Ricky Chan ), To appear in Fashion Theory, 16, 2012, 273-296.

"Poems," To appear in Journal of Business Research, 2012.

"Street Art, Sweet Art: The Reclamation of Public Place," (with Laurel Anderson, Stefania Borghini, Luca Visconti),  Journal of Consumer Research, 37, 2010, 511-529.

"Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity," (with Laurel Anderson, Stefania Borghini, Luca Visconti),  Journal of Advertising, 39, 2010, 115-128.

"Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity," (with Laurel Anderson, Stefania Borghini, Luca Visconti),  Journal of Advertising, 39, 2010, 115-128.

"Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity," (with Laurel Anderson, Stefania Borghini, Luca Visconti),  Journal of Advertising, 39, 2010, 115-128.

"The Aesthetics of Luxury Fashion, Body and Identify Formation ," (with annamma joy, alladi venkatesh, jonathan deschenes),  Journal of Consumer Psychology , 20, 2010, 459-470.

"American Girl and the Brand Gestalt: Closing the Loop on Socioculture Branding Research," (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, Robert Kozinets),  Journal of Marketing, 73, 2009, 118-134.

"Conceptual Blending in Advertising," (with Annamma Joy, Jonathan Deschenes),  Journal of Business Research, 62, 2009, 39-49.

"Leaving Black Rock City,"  Studies in Symbolic Interaction, 33, 2009, 459-464.

"Perceiving Images and Telling Tales: A Visual and Verbal Analysis of the Meanings of the Internet ," (with Annamma Joy, Alladi Venkatesh, Jonathan Deschenes),  Journal of Consumer Psychology, 19, 2009, 556-566.

"Why Are Themed Brand Stores so Powerful? Retail Brand Ideology at American Girl Place," (with Stephanie Borghini, Nina Diamond, Robert Kozinets, Mary Ann McGrath, Albert Muniz),  Journal of Retailing, 85, 2009, 363-375.

"The Work of Play at American Girl Place,"  Social Psychology Quarterly, 72, September, 2009, 199-202.

"The Ethnographer's Apprentice: Trying Consumer Culture from the Outside In,"  Journal of Business Ethics, 80, 2008, 85-95.

"Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation," (with Gary Gebhardt, Gregory Carpenter, ),  Journal of Marketing, 70, 2006, 37-55.

"Sporting Sensation,"  Senses and Society, 1, 2006, 245-248.

Book Articles and Chapters

Better the Devil You Know, Sage ().

Brand Fortitude in Moments of Consumption , (with Nina Diamond, Mary Ann McGrath, Robert V Kozinets, Stefania Borghini, Albert Muniz), Left Coast Press ().

Cherish the Cats, Sage ().

Can We Get There from Here? Charting the Contours of the Common Good, Sage (2014).

Slouching Toward Utopia: When Marketing Is Society, (2014).

Reflections of a Scape Artist: Discerning Scapus in Contemporary Worlds, Routledge (2013).

The Autothemataludicization Challenge: Spiritualizing Consumer Culture through Playful Communal Co-Creation , (with Robert V Kozinets), Routledge (2013).

Reflections of a Scape Artist: Discerning Scapus in Contemporary Worlds, Routledge (2012).

The Autothemataludicization Challenge: Spiritualizing Consumer Culture through Playful Communal Co-Creation , (with Robert Kozinets ), Routledge (2012).

The Marketing Reformation Redux, in Inside Marketing: Cultures, Ideologies, and Practices, Oxford University Press (2011).

Review of Katherine Chen (2009) Enabling Chaos: The Organization Behind the Burning Man Event, Journal of Consumer Culture (2010).

Allomother as Image and Essence: Animating the American Girl Brand, (with Eileen Fischer), Explorations in Consumer Culture Theory, London: Routledge (2009).

Apposite Anthropology and the Elasticity of Ethnography, Doing Anthropology in Consumer Research, LeftCoast Press (2007).

Comedy of the Commons: Nomadic Spirituality at Burning Man, (with Robert Kozinets), Elsevier (2007).

Fruit Flies Like a Banana (Or, When Ripeness is All): A Meditation on Markets and Timescapes, in F. Dansereau & F.J. Yammarino (Eds.), Research in Multi-Level Issues, Elsevier (2007).

Review of Grant McCracken (2005) Culture and Consumption II: Markets, Meaning and Brand Management, Museum Anthropology (2007).

Fielding Ethnographic Teams: Strategy, Implication and Evaluation, in Handbook of Qualitative Methods in Marketing and Consumer Research, ed. Russel Belk, Elgar Press (2006).

Writing It Up, Writing It Down: Reflexivity-in Accounts of Consumer Behavior, in Handbook of Qualitative Methods in Marketing and Consumer Research, ed. Russell Belk, (with Annamma Joy, Gabriele Troilo, Jonathan Deschenes), Elgar Press (2006).

Brand Meaning, NY: John Wiley (2005).

We Might Never Be Post-Sacred: A Tribute to Russell Belk on the Occasion of His Acceptance of the Converse Award, American Marketing Association: Chicago (2005).

Welcome to the Black Rock Cafe, (with Robert Kozinets), University of New Mexico Press (2005).

Books

An Alternative Approach: Re-Enchanting Consumption (Legends in Consumer Behavior: Russell Belk, Vol. 2), Sage ().

Resurgence: The Four Stages of Market-Focused Reinvention, (with Gregory Carpenter, Gary Gebhardt), Palgrave ().

Marketing and the Common Good: Essays on Societal Impact from Notre Dame, (with Patrick E Murphy), Routledge (2014).

An Alternative Approach: Re-Enchanting Consumption (Legends in Consumer Behavior: Russell Belk, Vol. 2), Sage (2012).

Explorations in Consumer Culture Theory, (with Eileen Fischer), Routledge (2009).

Consumer Culture Theory, (with Russell Belk, ), Elsevier (2007).