Mendoza Directory

Faculty & Research

Photo of KatherineSredl

Katherine Sredl

Assistant Professor

AREAS OF EXPERTISE

EDUCATION

TEACHING

  • Advertising Management
  • International Marketing
  • Promotion Strategy

PUBLICATIONS

"Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity, and Sexuality," (with Linda Tuncay Zayer, Marie-Agnes Parmentier, Coleman Catherine),  Consumption, Markets, and Culture, TBA, 1-25.

PRESENTATIONS

Katherine Sredl, 2010 European Conference of the Association for Consumer Research, Association for Consumer Research, Royal Holloway, University of London, Egham, UK, "The Aesthetic Consumption of Sunday Dinner," (July1, 2010).

WORKING PAPERS

Linda Tuncay Zayer, Marie-Agnes Parmentier, Catherine Coleman, "Gender and Consumption In Popular Media: Exploring Discourse in Sex and the City and Entourage."

Dr. Ružica Butigan, Dr. Nataša Renko, Mr. Josip Galic, "The Roles of Parental Involvement, Peer Influence, and Expressions of Identity as Influences in Children's Buying Behavior."