Mendoza Directory

Faculty & Research

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Patrick E. Murphy



Patrick E. Murphy specializes in marketing and business ethics issues. His recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, and ethics and the ethical foundations of relationship marketing. His articles have won “best paper” awards from the Journal of Advertising, Journal of Macromarketing, and the European Journal of Marketing. Professor Murphy teaches courses in business ethics, marketing ethics, and corporate sustainability. He has taught previously at Marquette University and spent sabbaticals at the Federal Trade Commission and University College Cork in Ireland. His Ph.D. is from the University of Houston, M.B.A. from Bradley University and BBA from Notre Dame.




  • Foundations of Ethical Business Conduct
  • Fourndations of Ethical Business Conduct
  • Marketing Ethics
  • Sustainability: Principles and Practice
  • International Business Ethics
  • Sustainability in Business
  • Weave


"Corporate Social Responsibility and Corporate Social Irresponsibiity: Introduction to a Special Topic Section," (with Bodo B. Schlegelmilch),  Journal of Business Research, 66, December, 2013, 1807-1813.

"CSR Practices and Consumer Perceptions," (with Magdalena Oberseder, Bodo B. Schlegelmilch, ),  Journal of Business Research, 66, December, 2013, 1839-1851.

"Consumer' Perceptions of Corporate Social Responsibility: Scale Development and Validation," (with Magdalena Oberseder, Bodo B. Schlegelmilch, Verena Gruber),  Journal of Business Ethics, August13, 2013, 17.

"Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept," (with Magdalena Oberseder, Gene R. Laczniak),  AMS Review, 3, June, 2013, 86-102.

"Marketing Academics at the FTC: The Inside Story,"  Journal of HIstorical Research in Marketing, 5, March, 2013, 124-140.

"Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective," (with Gene R. Laczniak, ),  Journal of Public Policy & Marketing, 31, October (4th Quarter/Autumn), 2012, 284-292.

"Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsbility," (with Andrea J. S. Stanaland, May O. Lwin, ),  Journal of Business Ethics, 102, July (3rd Quarter/Summer), 2011, 47-55.

"The Early Years of the Journal of Public Policy & Marketing,"  Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 64-67.

"Business Ethics and Marketing Ethics: Good News and Bad News,"  Business Ethics Quarterly, 20, October (4th Quarter/Autumn), 2010, 751-753.

"Fair Trade in France: From Individual Innovators to Contemporary Networks," (with Nil Ozcar-Toulouse, Amina Becheur, ),  Journal of Business Ethics, August, 2010, 589-606.

"The Relevance of Responsibility to Ethical Business Decisions,"  Journal of Business Ethics, 90, June, 2009, 245-252.

"The Current Status of Advertising Ethics: Industry and Academic Perspectives," (with Minette E Drumwright, ),  Journal of Advertising, 38, April (2nd Quarter/Spring), 2009, 83-107.

"Marketing with Integrity: Ethics and the Service Dominant Logic for Marketing," (with Andrew Abela, ),  Journal of the Academy of Marketing Science, 38, 2008.

"Distributive Justice: Pressing Questions, Emerging Directions and the Promise of Rawlsian Analysis," (with Gene R. Laczniak, ),  Journal of Macromarketing, 28, March, 2008, 5-11.

"An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective," (with Patrick E. Murphy, Gene R. Laczniak, Graham Wood), To appear in European Journal of Marketing, 2007.

"Normative Perspectives for Ethical and Socially Responsible Marketing," (with Gene R. Laczniak, Patrick E. Murphy),  Journal of Macromarketing, 26, December, 2006, 154-177.

"The Many Faces of Integrity," (with Robert Audi, Patrick E. Murphy),  Business Ethics Quarterly , January, 16, 2006, 22-Mar.

"Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions," (with Gene R. Laczniak),  Business Ethics Quarterly, 16, July (3rd Quarter/Summer), 2006, 313-322.

"Book Review of Setting Global Standards: Guidelines for Creating Codes of Ethics in Multinational Corporations," (with Patrick E. Murphy),  , December, 22, 2005, 226-228.

"Developing, Communicating and Promoting Corporate Ethics Statements: A Longitudinal Analysis," (with Patrick E. Murphy),  Journal of Business Ethics, December (I), 62, 2005, 183-189.

"Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions," (with Gene R. Laczniak, Patrick E. Murphy),  Business Ethics Quarterly, 2005.

"Promoting Ethics in Museums," (with Patrick E. Murphy),  , Summer, 2005, 7-May.

"How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia and Moral Imagination," (with Minette E. Drumwright, Patrick E. Murphy),  Journal of Advertising, June, 2004, 24-Jul.

"Observations on Teaching Marketing Ethics," (with Patrick E. Murphy),  Marketing Education Review, Fall, 14, 2004, 15-22.

Book Articles and Chapters

Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy, (with Gene R. Laczniak, Thomas A. Klein, ), Routledge (July (3rd Quarter/Summer)2013).

Notre Dame and the Federal Trade Commission, (with William L Wilkie), Routledge (July (3rd Quarter/Summer)2013).

The Common Good: The Enduring Effort to Re-center Marketing, Routledge (July (3rd Quarter/Summer)2013).

Marketing Ethics, Marketing Theory: A Student Text (April (2nd Quarter/Spring)2010).

Ethics and Corporate Responsibility for Marketing in the Global Marketplace, (with Georges Enderle, ), Sage Handbook of International Marketing (December2008).

Ethical Leadership for Improved Corporate Governance and Better Business Education, (with Gene R Laczniak, Patrick E. Murphy), Business Ethics: New Challenges for Business Schools and Corporate Leaders - M.E. Sharpe (2005).


Marketing and the Common Good: Essays from Notre Dame on Societal Impact, (with John F Sherry, Jr.), Routledge (July (3rd Quarter/Summer)2013).

Marketing Ethis (Volumes I-V), (with N. Craig Smith, ), Sage (September2012).

Ethics in Marketing: International Cases and Perspectives, (with Gene R. Laczniak, Andrea Prothero), Routledge (February2012).

Marketing Ethics: Cases and Readings, (2006).

Ethical Marketing, (with Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein), Pearson Prentice Hall (2005).

Fast Company Reader on Business Ethics and Social Responsibility, John Wiley (2004).

Eighty Exemplary Ethics Statements, University of Notre Dame Press (1998).


Patrick E Murphy, American Marketing Association Winter Educator's Conference, San Antonio, Texas, "Workshop on Marketing Ethics," ( 2005).

Patrick E Murphy, American Marketing Association, Michiana Chapter, South Bend, IN, "Developing Moral Imagination in Marketing Managers," ( 2005).

Patrick E Murphy, Association for Practical and Professional Ethics, San Antonio, TX, "Ethical Marketing in the 21st Century," ( 2005).

Patrick E Murphy, Business and Environmental Sustainability Conference, Carlson School of Management, Minneapolis, MN, "Sustainable Marketing," ( 2005).

Patrick E Murphy, Workshop on Marketing Ethics, Notre Dame, IN, "Observations on Teaching Marketing Ethics," ( 2005).

Patrick E Murphy, American Marketing Association Winter Educators' Conference, Scottsdale, Arizona, "Teaching Marketing Ethics to Undergraduates and MBAs," ( 2004).

Patrick E Murphy, European Society for Marketing and Opinion Research, Berlin, Germany, "Green Marketing (with John Commiskey)," ( 2004).