Mendoza Directory

Faculty & Research

Photo of ShankarGanesan

Shankar Ganesan

The John Cardinal O'Hara, C.S.C. Professor of Business and Department Chair


Shankar Ganesan is a Professor of Marketing at the Mendoza College of Business, University of Notre Dame. Professor Ganesan's research interests focus on the areas of interorganizational relationships, customer relationship management, buyer-seller negotiations, service failure and recovery, product recalls, and new product innovation. He is the author of several articles that have appeared in leading academic journals, including Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Academy of Marketing Science, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, and MIT Sloan Management Review. Recently, he edited the Handbook of Marketing and Finance published by Edward Elgar. He is currently the editor-in-chief of the Journal of Retailing, ranked among the top-business journals. Professor Ganesan has received numerous awards and honors for his research (Lou Stern Award, the Davidson Award, Robert Buzzell Award, and the 2012 William O’Dell Award finalist), teaching (outstanding module in the EMBA program), and editorial service (outstanding reviewer from the Journal of Marketing and the Journal of Retailing).




  • Customer Relationship Management
  • Marketing Management


"Does Knowledge-Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? The Role of Customer Participation,"  Journal of Marketing, 77, November, 2013, 91-107.

"From the Editor- Journal of Retailing in the Global Marketplace,"  Journal of Retailing, 88, June, 2012, 189-190.

"Challenges of CRM implementation in Business-to-Business Markets: A Contingency Perspective,"  Journal of Personal Selling and Sales Management, 32, January (1st Quarter/Winter), 2012, 117-129.

"The Impact of Store-Price Signals on Consumer Search and Store Evaluations,"  Journal of Retailing, 87, June, 2011, 127-141.

Book Articles and Chapters

Coopetition in Business-to-Business Markets, Edward Elgar Publishers/ Handbook of Business-to-Business Marketing (2012).

Introduction to the Marketing-Finance Interface, Edward Elgar Publishers (2012).

Product-harm Crises and Firm Valuation, Edward Elgar Publishers (2012).


Handbook of Marketing and Finance, Edward Elgar Publishers (2012).