Faculty & Departments

RESEARCH

Not simply a party: Tailgaters contribute to team victory and even university brand, new study shows

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New research by marketing professors John Sherry and Tonya Bradford examines the complex rituals and meanings involved in football tailgates. MORE

Faculty Research News

Tonya Williams BradfordOutsourcing family: Bridal registries replace matriarch with marketplace, new study shows

Marketing Professor Tonya Williams Bradford examines gift registries as part of a larger set of wedding rituals, and the implications of retailers playing a central role. MORE

UPCOMING SPEAKERS & CONFERENCES