Areas of expertise: Kevin Bradford’s long-term research goals address significant issues within the marketing system and its relationship to society. His recent work includes sales management and the development of relationships, buyer-seller relationships and firearm diversion from legal channels
Areas of expertise: Tonya Bradford is pursuing two research streams: gift-giving and relationships. Some of the projects included are dispositions of gifted assets, intergenerational reciprocity, charitable gifting and brand loyalty transitions
Areas of expertise: Interactive marketing, Integrated marketing communication, Quantitative Analysis for Marketing Decisions, Marketing Strategy
Areas of expertise: Georges Enderle, John T. Ryan Jr. Chair of International Business Ethics, conducts research on the ethics of globalization, wealth creation and corporate responsibilities, with a view on developments in China
Areas of expertise: Consumer decision making, Services marketing, Sales force management