Faculty & Departments

Undergraduate Marketing courses

MARK 20100 Principles of Marketing

Open to all students in the college. A study of markets, institutions and the environment in which business firms operate with attention to the effect these facets, forces and issues have on the firm's overall marketing strategy. Also offered to non-business students.
Prerequisite: ECON 10020

MARK 30100 Consumer and Organizational Buyer Behavior

Required for all marketing majors. An investigation of the decision-making process of consumer and organizational buyers. The course considers the social, cultural, psychological and economic dimensions of behavior as they apply to the acquisition of goods and services.
Prerequisite: MARK 20100

MARK 30120 Marketing Research

Required for all marketing majors. A study of the application of scientific method to the definition and solution of marketing problems with attention to research design, sampling theory, methods of data collection and the use of statistical techniques in the data analysis.
Prerequisite: MARK 30110

MARK 30500 Advertising and Promotions

Increasingly, business firms approach advertising and promotion from an integrated marketing communications perspective which recognizes the importance of coordinating the various promotional mix elements to develop more effective marketing programs. In this course, the roles of advertising, consumer and trade promotions, sponsorships, branded entertainment and viral marketing will be examined within this broader framework. Emphasis will be placed on developing the key concepts and theories of marketing communications as well as the analytic skills needed to apply these concepts to managerial decision making. Although there will be much discussion about communication theory, the primary focus will be on the problems and tasks involved in the management of marketing communications. Ethical and regulatory issues related to unfairness and deception will also be examined.
Prerequisite: MARK 20100

MARK 30600 Business to Business Marketing I

Learning to design value based marketing plans and strategies for B2B markets. These strategies are based on carefully developed, value based, highly differentiated, flexible market solutions (‘naked solutions’ plus highly variable options). Learning to build value-based selling tools for creating the financial visions necessary to counter ‘more for less’ demands from customers and provide convincing financial justification for solution purchase. Includes building sophisticated spreadsheet-based Value Models to help sort out, quantify and communicate differential values available from value-focused B2B marketing strategies.
Prerequisite: MARK 20100.

MARK 30650 Professional Selling in Business-to-Business Markets

A study of the role of the salesperson and the function of sales management in creating close and productive buyer-seller relationships in the business-to-business domain. Emphases in the course are placed on trends affecting the sales person's role, the effects of the internal and external environment on the selling function, and the value of the salesperson to the firm and society.
Prerequisite: MARK 20100

MARK 30900 Marketing and Sustainability

This course examines the marketing implications of redesigning commercial exchange so that future generations are not compromised.  Students will investigate consumer behavior related to sustainability, and critique various marketing strategies intended to address the social, environmental, and economic challenges for a sustainable marketplace. Working in teams, students will design a marketing solution to one of these challenges.
Prerequisite: MARK 20100

MARK 40100 Strategic Marketing

Restricted to graduating senior marketing majors. The development and implementation of marketing programs, including determining the marketing mission within the context of environmental factors and organizational resources. Working in teams, students develop comprehensive business plans and compete in a computer-based market simulation.
Prerequisite: MARK 30100, MARK 30110, MARK 30120

MARK 40300 International Marketing

This course addresses the cultural dimensions of the globalization of markets, organizations, and consumer behavior. The objective is to develop managerial skills for success in an international setting. Topics to be covered include management of cross-cultural organizations, cross-cultural consumer behavior, cross-cultural market research, intercultural marketing strategy, and marketing communication across borders. Students will execute a group project directed to a selected region of the world..
Prerequisite: MARK 20100

MARK 40550 Public Relations

This course will provide students with a thorough understanding of the history, role, functions, techniques and practices of the multi-dimensional field of public relations. Students will gain an understanding of public relations in corporate, trade, non-profit, education, government and other organizations; examine and analyze real world public relations cases; learn the research, planning, communication and evaluation process of public relations, and prepare news releases, advisories, speeches and other relevant materials.
Prerequisite: MARK 20100

MARK 43500 Advertising Campaigns

This course provides the students with an opportunity to create, produce, and present promotional solutions in support of new or existing products and services. The course focuses on the overall role of the campaign as well as its strategic development and tactical implementation. The reality of the learning opportunity is enhanced by interaction with real clients and interpretation to graphic designers.
Prerequisite: MARK 20100.

MARK 43900 Exploring the Frontiers

These seminars are devoted to selected areas of marketing and related disciplines. Each participant is expected to explore the chosen topic(s) determined by the participants and the teaching staff.
Prerequisites: MARK 20100 and Permission of instructor