Faculty & Departments

Marketing Research


marketing publications in 2013


Bradford, Tonya Williams and John F. Sherry, Jr. (2013). "Orchestrating rituals through retailers: An Examination of Gift Registry," Journal of Retailing, 89 (2), 158-175.


People in Corporations: Ethical Responsibilities and Corporate Effectiveness, ed. by G. Enderle, B. Almond, A. Argandona, Dordrecht/Boston/London: Kluwer Academic Publishers, 1990. Springer Bookarchives 2013.

Developing Business Ethics in China. Ed. by Xiaohe Lu and G. Enderle. Paperback with a new preface. New York: Palgrave Macmillan, 2013.


Ho, Dixon and Shankar Ganesan (2013), "Does Knowledge-Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? The Role of Customer Participation," Journal of Marketing, 77 (6), 91-107.


John F. Gaski. "'Survey': Needless Despoilment of a Traditional Research Term," International Journal of Market Research, 55 (No. 3, May 2013), pp. 337-356.

John F. Gaski. "To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)," Journal of Public Policy & Marketing, 32 (No. 1, Spring 2013), pp. 6-17. [lead article]


Germann, Frank, Gary L. Lilien, and Arvind Rangaswamy (2013), "Performance Implications of Deploying Marketing Analytics", International Journal of Research in Marketing, 30, pg. 114-128.


Magdalena Oberseder, Bodo Schlegelmilch, Patrick E. Murphy and Verena Gruber, "Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation," Journal of Business Ethics, 2013.

Magdalena Oberseder, Bodo Schlegelmilch and Patrick E. Murphy, "CSR Practices and Consumer Perceptions," Journal of Business Research, December 2013, 1839-1851.

Patrick E. Murphy, Magdalena Oberseder and Gene R. Laczniak, "Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept," AMS Review, June 2013, 86-102.

William L. Wilkie and Patrick E. Murphy. "Marketing Academics at the FTC: The Inside Story," Journal of Historical Research in Marketing, Volume 5 Number 1, 124-140.


Discordant Retail Brand Ideology in the House of Barbie, (with Mary Ann McGrath and Nina Diamond), Qualitative Marketing Research 16 (1): 12-37.

Orchestrating Rituals through Retailers: An Examination of Gift Registry (with Tonya Bradford), Journal of Retailing 89 (2): 158-175.

Creating and Sustaining a Culture of Hope: Feng Shui Discourses and Practices in Hong Kong (with Jeff Wang and Annamma Joy), Journal of Consumer Culture 13 (3): 241-263 Reflections of a Scape Artist: Discerning Scapus in Contemporary Worlds, in Spirituality and Consumption, eds. Diego Rinallo, Linda Scott, and Pauline Maclaran, London: Routledge, 211-230.

The Autothemataludicization Challenge: Spiritualizing Consumer Culture through Playful Communal Co-Creation (with Robert Kozinets), in Spirituality and Consumption, eds. Diego Rinallo, Linda Scott, and Pauline Maclaran, London: Routledge, 242-266.


William L. Wilkie, Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity," Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2013.

William L. Wilkie and Patrick E. Murphy, "Marketing Academics at the FTC: The Inside Story," Journal of Historical Research in Marketing: Special Issue on Public Policy, 5:1, February 2013, 124-140.

William L. Wilkie and Elizabeth S. Moore, "A Larger View of Marketing: Marketing's Contributions to Society," in J. Sherry and P. Murphy (eds.), Marketing and the Common Good. London: Routledge, 2013.

Patrick E. Murphy and William L. Wilkie, "Notre Dame and the FTC," in J. Sherry and P. Murphy (eds.), Marketing and the Common Good. London: Routledge, 2013.

William L. Wilkie, "Introduction: Scholarship and Creativity," in W.L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity," Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2013.

William L. Wilkie, "Interview of Morris B. Holbrook," in W.L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity," Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2013.

marketing publications in 2012


 “Strategic Account Management:  Conceptualizing, Integrating, and Extending the Domain from Fluid to Dedicated Accounts,”Journal of Personal Selling and Sales Management, Winter 2012, vol. 32, no. 1, pp. 41-56.  (with G. Challagalla, G. Hunter, and W. Moncrief III).


“The Capability Approach as Guidance for Corporate Ethics.” In: Lütge, C. (ed.) Handbook of the Philosophical Foundations of Business Ethics. Dordrecht: Springer, 675-691.

“The Entrepreneurial Vocation: Is Creating Wealth a Calling?” In: Okonkwo, B. C. (ed.) Finding Meaning in Business: Theology, Ethics, and Vocation. New York: Palgrave Macmillan, 21-31.

“Discerning Ethical Challenges for Marketing in China.” Asian Journal of Business Ethics, 1:2, 143-162.


“On the Competing Definitions of Recession,” Society, 49 (No. 2, March/April 2012), pp. 118-121. 

“The Politics of U.S. Strategic Negligence:  This Time, They Went Too Far,” Defence Studies, 12 (No. 1, March), pp. 1-16. 

“Indiana Time Law and Its Detrimental Effects,” The Geographical  Bulletin, 53 (No. 1, May), pp. 39-57.


Scammon, Debra L., and Jenny Mish, “From Green Marketing to Marketing for Sustainability,” in Oxford Handbook of Business and the Environment, Tima Bansal and Andrew J. Hoffman eds. Oxford: Oxford University Press


Julie Ralston Aoki and Elizabeth S. Moore, “Self-Regulation as a Tool for Promoting Healthier Children’s Diets: Can CARU and the CFBAI Do More?” in Advances in Communication Research to Reduce Childhood Obesity, Jerome D. Williams, Keryn E. Pasch, and Chiquita Collins (eds.),  NY, Springer.

William L. Wilkie and Elizabeth S. Moore, “Expanding Our Understanding of Marketing in Society,” Journal of the Academy of Marketing Science, 40, 53-73.


Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero, Ethics in Marketing: International Cases and Perspectives, London: Routledge.

Gene R. Laczniak and Patrick E. Murphy, “Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective,” Journal of Public Policy & Marketing, Fall, 294-292.


“Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands,” (with Annamma Joy, Alladi Venkatesh, Jacob Cho and Ricky Chan), Fashion Theory 16 (3): 273-296

“Broader, Closer, Sweeter,” Research in Consumer Behavior, Vol. 14, eds. Russell Belk, Linda Scott and Soren Askegaard, Bingley, UK: Emerald Group, pp. 1-6.


Tuncay Zayer, Linda, Katherine Sredl, Marie-Agnes Parmentier, and Catherine Coleman (2012), “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity, and Sexuality,” Consumption, Markets and Culture, Vol. 36, pp. 797-798.


Wilkie, James and Galen Bodenhausen, “Are Numbers Gendered?”  Journal of Experimental Psychology: General, 141(2), 206-210.

Bauer, Monika, Wilkie, James, Kim, Jung, and Galen Bodenhausen, “Cuing Consumerism: Situational Materialism Undermines Personal and Social Well-Being,” Psychological Science, 23(5), 517-523.


William L. Wilkie [ed.], Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing, Vol. 8 in the Legends in Marketing Series. New Delhi: SAGE Publications

William L. Wilkie and Elizabeth S. Moore, “Expanding Our Understanding of Marketing in Society,” Journal of the Academy of Marketing Science, 40:1, pp. 53-73. 

William L. Wilkie, “Broadening the Concept and Application of Marketing: Background and Overview,” in W. L. Wilkie [ed.], Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing, New Delhi: SAG

marketing publications in 2011

Georges Enderle

“Three Major Challenges for Business and Economic Ethics in the Next Ten Years: Wealth Creation, Human Rights, and Active Involvement of the World’s Religions.” Business and Professional Ethics Journal 30:3-4, 229-249.

“What Is Long-Term Wealth Creation and Investing?” In: Tencati, A., Perrini, F. (eds.),  Business Ethics and Corporate Sustainability. Cheltenham, UK: Edward Elgar, 114-131.

“Auf dem Weg zu einem interdependenten Verständnis von Ökonomie, Ökologie und Ethik.” In: Pintere, D., Schubert, U. (eds.), Wirtschaft – Gesellschaft – Natur. Ansätze zu einem zukunftsfähigen Wirtschaften. Festschrift für Prof. Dr. Eberhard K. Seifert. Marburg: Metropolis-Verlag, 237-239.

“Neue Herausforderungen an die Wirtschafts- und Unternehmensethik und was sie in Zeiten der Krise leisten muss.” In: Wallacher, J., Au, C., Karcher T. (eds.),  Ethik in Wirtschaft und Unternehmen in Zeiten der Krise. Stuttgart, Kohlhammer, 115-137. 

John Gaski  

John F. Gaski and Jeff Sagarin, “Detrimental Effects of Daylight-Saving Time on SAT Scores,” Journal of Neuroscience, Psychology, and Economics, 4 (No. 1, February), pp. 44-53. 

“Counting College Football National Championships:  A Streamlined Answer,” Sporting Traditions, 28 (No. 1, November), pp. 1-12. 

“On the Science of Shelby D. Hunt:  Reflection and Tribute,” Chapter 15 in Legends in Marketing: Shelby D. Hunt, Vol. 1 (Marketing Theory: The Nature and Scope of Marketing), Paul Busch, ed.  (Thousand Oaks, CA: Sage Publications), pp. 179-190.  [lead item in “Perspectives of Other Scholars” section] 

“Consumer Attitudes Toward Marketing,” Chapter 25 in Consumer Insights: Findings from Behavioral Research, Joseph W. Alba, ed. (Cambridge, MA:  Marketing Science Institute), pp. 75-76. 

“Time Change:  The Detrimental Effects,” Indiana Policy Review, 22 (No. 3, Summer), pp. 2-10.  [lead article] 

Timothy J. Gilbride 

Otter, Thomas, Timothy J. Gilbride, and Greg M. Allenby , “Testing Models of Strategic Behavior Characterized by Conditional Likelihoods,” Marketing Science, 30 (July/August), pp. 686-701.

Joseph P. Guiltinan

“Progress and Challenges in Product Line Pricing” Journal of Product Innovation Management, September 2011, 744-756.

“Progress and Challenges in Product Line Pricing” , September 2011, 744-756.

Elizabeth S. Moore and William L. Wilkie

 William L. Wilkie and Elizabeth S. Moore, “Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure,” Journal of Public Policy & Marketing 30(1), 56-58. 

William L. Wilkie and Elizabeth S. Moore, “Introduction to the History and Evolution of Journal of Public Policy & Marketing: The Editors Speak...,” Journal of Public Policy & Marketing 30(1), 55. 

Cornelia Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman,  Meryl Gardner, Deborah Heisley, R. Craig Lefebvre, Dante M. Pirouz, and Robin L. Soster, “Navigating the Central Tensions in Research on Consumers who are at Risk: Challenges and Opportunities,” Journal of Public Policy & Marketing, 30 (1), 23-30.

Sonya A. Grier and Elizabeth S. Moore, “The Epidemic of Childhood Obesity and the Transfomative Role for Consumer Researchers,” in Transformative Consumer Research for Personal and Collective Well-Being, David Mick, Simone Pettigrew, Cornelia Pechmann and Julie Ozanne (eds.), New York:  Routledge/Taylor & Francis, 303-332.

Elizabeth S. Moore, “Childhood Socialization and Intergenerational Influences,” Wiley International Encyclopedia of Marketing, Richard P. Bagozzi and Ayalla Ruvio (eds.), West Sussex, UK: John Wiley & Sons, 19-20.

Patrick E. Murphy

Andrea J. S. Stanaland, May O. Lwin and Patrick E. Murphy, “Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility,” Journal of Business Ethics, 102: 45-57.

“The Early Years of the Journal of Public Policy & Marketing,” Journal of Public Policy & Marketing, Spring, 64-67.

Gene R. Laczniak and Patrick E. Murphy, “Ethical Marketing and Marketing Strategy,” in R. Kerin and R. Peterson, eds., Wiley International Encyclopedia of Marketing, New York: John Wiley, 72-83.

Constance Elise Porter

Porter, C.E., N. Donthu, W.H. MacElroy, D. Wydra, “How to Foster and Sustain Engagement in Virtual Communities,” California Management Review, 53(4), 80-110.

John F. Sherry

“The Marketing Reformation Redux,” in Inside Marketing: Cultures, Ideologies and Practices, eds. Julien Cayla and Detlev Zwick, London: Oxford University Press, pp. 343-350.

Marketing Publications in 2010

Kevin Duane Bradford

Kevin Bradford, "The Embedded Sales Force: Connecting Buying and Selling Organizations," Marketing Letters, 21: 239-253 (with Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan & Barton Weitz)

Kevin Bradford, "The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents," Journal of Business Ethics, 90 (2): 141-153 (with D. Desrochers).

Timothy J. Gilbride

Gilbride, Timothy J. and Peter J. Lenk, "Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity," Journal of Marketing Research, 47 (October), pp. 896-909.

Raju, Sekar, Priyali Rajagopal, and Timothy J. Gilbride, "Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions," Journal of Marketing, 74 (May) pp. 93-106.

Georges Enderle

"Arthur Richs Bedeutung für die Entwicklung der Wirtschaftsethik." Zeitschrift für Wirtschafts- und Unternehmensethik,, 11/1, 51-65.

"Clarifying the Terms of Business Ethics and Corporate Social Responsibility," Business Ethics Quarterly, 20/4, 730-732.

"Wealth Creation in China and Some Lessons for Development Ethics," Journal of Business Ethics, 96/1, 1-15.

"A Rich Concept of Wealth Creation beyond Profit Maximization and Adding Value", Journal of Business Ethics, 2009, 84, Supplement 3, 281-295. Also in: Moore, G. (ed.), 2010. Fairness in International Trade, Dordrecht: Springer, 9-26.

John F. Gaski

John F. Gaski, "‟Survey‟" (abstract), in New Directions, New Insights: Conference Proceedings, Fourth German-French-Austrian Conference on Quantitative Marketing, Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, and Magdalena Zimprich, eds. (Vienna: GFA Conference Series, University of Vienna), p. 68.

John F. Gaski, (full abstract), in Marketing in a Turbulent Environment: 2010 Global Marketing Conference, Eun Young Kim, ed. (Tokyo: Korean Academy of Marketing Science), Session 7.2, pp. 1187-1191.

John F. Gaski. The Language of Branding (Hauppauge, NY: Nova Science Publishers).

Joseph P. Guiltinan

Joe Guiltinan, "Consumer Durables Replacement Decision Making: An Overview and Research Agenda," Marketing Letters June, 163-174.

Jenny Mish

Jenny Mish, "Cultural Analysis of the Attitude-Behavior Gap: Unexpected Insights", Advances in Consumer Research, Vol. 38. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, eds. Duluth, MN: Association for Consumer Research.

Mish, Jenny, and Debra L. Scammon. "Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms," Journal of Public Policy and Marketing, 29 (1), 12-26

Elizabeth S. Moore

Elizabeth S. Moore, Debra J. Holt and Debra M. Desrochers, "Adolescents’ Exposure to TV Food Advertising: Are They at Risk?" in Sustainability and Society, (Proceedings), K. Manning, K. Kelly and D. Sprott (eds.), Volume 20, Chicago, IL: American Marketing Association, 181-182.

Patrick E. Murphy

Nil Ozcar-Toulouse, Amina Becheur and Patrick E. Murphy, "Fair Trade in France: From Individual Innovators to Contemporary Networks," Journal of Business Ethics, published online 18 August.

Patrick E. Murphy, "The Role of Responsibility to Ethical Business Decisions," Journal of Business Ethics, 378-384.

Patrick E. Murphy, "Marketing Ethics," in Marketing Theory: A Student Text, 2nd edition, M. Baker and M. Saren, eds., London: Sage, 2010, 83-98.

John F. Sherry

John Sherry, Laurel Anderson, Stefania Borghini, and Luca Visconti, "Street Art, Sweet Art: The Reclamation of Public Place," Journal of Consumer Research 37 (3): 511-529.

John Sherry, Laurel Anderson, Stefania Borghini, and Luca Visconti, "Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity," Journal of Advertising 39 (3): 115-128.

John Sherry, Annamma Joy, Alladi Venkatesh and Jonathan Deschenes, "The Aesthetics of Luxury Fashion, Body and Identify Formation," Journal of Consumer Psychology 20 (4): 459-470.

John Sherry, Annamma Joy, Gabriele Troilo and Jonathan Deschenes, "Rethinking the Relationship between Self and Other: Levinas and Narratives of Beautifying the Body," Journal of Consumer Culture 10 (3): 333-361.

William L. Wilkie

Gregory T. Gundlach, Kevin D. Bradford, and William L. Wilkie, "Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearm Industry," Journal of Public Policy & Marketing, 29:1 Spring, pp. 103-122.

Gregory T. Gundlach and William L. Wilkie, "Stakeholder Marketing: "Why ‘Stakeholder’ was Removed From the AMA’s 2007 Official Definition of Marketing, and Why the Future is Bright for Stakeholder Marketing," Journal of Public Policy & Marketing, 29:1, Spring 2010, pp. 89-92.

Marketing Publications in 2009

Kevin Duane Bradford

Bradford, K. D., Weitz, B. A., "Managing Conflict in Buyer-Seller Relationships," Journal of Personal Selling and Sales Management, 29(1), 25-39, 2009.

Tonya Williams Bradford

"Intergenerationally Gifted Asset Dispositions," Journal of Consumer Research, 2009.

Constance Elise Porter

Lohtia, R., Bello, D. C., Porter, C. E., "Building Trust in US-Japanese Business Relationships: Mediating Role of Cultural Sensitivity," Industrial Marketing Management, 38 (3), 239-252, 2009.

John F. Sherry

Sherry, Jr., J. F., Diamond, N., McGrath, M., Muniz, A., Borghini, S., Kozinets, R., "American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research," Journal of Marketing 73 (3), 118-134, 2009.

Marketing Publications in 2008

Kevin Duane Bradford

"Innovation in Buyer-Seller Relationships:  The Role of Governance," International Journal of Research in Marketing, Spring 2008.

John F. Gaski

The Index of Consumer Sentiment Toward Marketing:  Validation, Updated Results, and Demographic Analysis," Journal of Consumer Policy, 31(2), 195-216, 2008

Timothy J. Gilbride, Joseph P. Guiltinan, and Joel E. Urbany

Framing Effects in Mixed Price Bundling," Marketing Letters, 19(2), 125-139, 2008.

Timothy J. Gilbride

Gilbride, T. J., Lenk, P. J., Brazell, J. D., "Market Share Constraints and the Loss Function in Choice Based Conjoint Analysis," Marketing Science, 27((November/December)), 995 - 1011, 2008.

Constance Elise Porter

Constance E. Porter, N. Donthu, "Cultivating trust and harvesting value in virtual communities," Management Science 54(1), 113-128, 2008

Patrick E. Murphy

Abela, A., Murphy, P. E., "Marketing with Integrity: Ethics and the Service Dominant Logic for Marketing," Journal of the Academy of Marketing Science, 38(39-53), 2008.

Laczniak, G. R., Murphy, P. E., "Distributive Justice: Pressing Questions, Emerging Directions and the Promise of Rawlsian Analysis," Journal of Macromarketing, 28, 5-11, 2008.

Joel E. Urbany

Phillips, J. M., Urbany, J. E., Reynolds, T. J., "Confirmation and the Effects of Valenced Political Advertising: A Field Experiment," Journal of Consumer Research, 34(6), 794-806, 2008.