Marketing Research
Forthcoming 2011
Jenny Mish
Scammon, Debra L., and Jenny Mish, “From Green Marketing to Marketing for Sustainability,” in Oxford Handbook of Business and the Environment, Tima Bansal and Andrew J. Hoffman eds. Oxford: Oxford University Press.
Peñaloza, Lisa, and Jenny Mish, “The Nature and Processes of Market Co-Creation in Triple Bottom Line Firms: Leveraging Insights from Consumer Culture Theory and Service Dominant Logic," Marketing Theory.
Patrick E. Murphy
Gene R. Laczniak and Patrick E. Murphy, “Ethical Marketing and Marketing Strategy,” in R. Kerin and R. Peterson, eds., Wiley International Encyclopedia of Marketing, New York: John Wiley.
Constance Elise Porter
Porter, C.E., N. Donthu, A. Baker, “Gender differences in trust formation in virtual communities,” Journal of Marketing Theory and Practice.
John F. Sherry
John Sherry, The Marketing Reformation Redux, in Inside Marketing: Cultures, Ideologies and Practices, eds. Julien Cayla and Detlev Zwick, London: Oxford University Press, 343-350.
Katherine Sredl
Sredl, Katherine “Consumer Pride: Emotion as a Social Phenomenon,” Advances in Consumer Research, Vol. 37.
Sredl, Katherine, “The Aesthetic Consumption of Sunday Dinner,” Proceedings of the European Conference of the Association for Consumer Research.
Joel E. Urbany
Meyer, Robert J., Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn, “ Behavioral Research and Empirical Modeling of Marketing Channels: Implications for both Fields and a Call for Future Research,” Marketing Letters.
William L. Wilkie
William L. Wilkie and Elizabeth S. Moore, “Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure,” Journal of Public Policy & Marketing, 30:1 Spring.
Marketing Recent Publications in 2010
Kevin Duane Bradford
Kevin Bradford, "The Embedded Sales Force: Connecting Buying and Selling Organizations," Marketing Letters, 21: 239-253 (with Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan & Barton Weitz)
Kevin Bradford, "The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents," Journal of Business Ethics, 90 (2): 141-153 (with D. Desrochers).
Timothy J. Gilbride
Gilbride, Timothy J. and Peter J. Lenk, "Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity," Journal of Marketing Research, 47 (October), pp. 896-909.
Raju, Sekar, Priyali Rajagopal, and Timothy J. Gilbride, "Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions," Journal of Marketing, 74 (May) pp. 93-106.
Georges Enderle
"Arthur Richs Bedeutung für die Entwicklung der Wirtschaftsethik." Zeitschrift für Wirtschafts- und Unternehmensethik,, 11/1, 51-65.
"Clarifying the Terms of Business Ethics and Corporate Social Responsibility," Business Ethics Quarterly, 20/4, 730-732.
"Wealth Creation in China and Some Lessons for Development Ethics," Journal of Business Ethics, 96/1, 1-15.
"A Rich Concept of Wealth Creation beyond Profit Maximization and Adding Value", Journal of Business Ethics, 2009, 84, Supplement 3, 281-295. Also in: Moore, G. (ed.), 2010. Fairness in International Trade, Dordrecht: Springer, 9-26.
John F. Gaski
John F. Gaski, "‟Survey‟" (abstract), in New Directions, New Insights: Conference Proceedings, Fourth German-French-Austrian Conference on Quantitative Marketing, Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, and Magdalena Zimprich, eds. (Vienna: GFA Conference Series, University of Vienna), p. 68.
John F. Gaski, (full abstract), in Marketing in a Turbulent Environment: 2010 Global Marketing Conference, Eun Young Kim, ed. (Tokyo: Korean Academy of Marketing Science), Session 7.2, pp. 1187-1191.
John F. Gaski. The Language of Branding (Hauppauge, NY: Nova Science Publishers).
Joseph P. Guiltinan
Joe Guiltinan, "Consumer Durables Replacement Decision Making: An Overview and Research Agenda," Marketing Letters June, 163-174.
Jenny Mish
Jenny Mish, "Cultural Analysis of the Attitude-Behavior Gap: Unexpected Insights", Advances in Consumer Research, Vol. 38. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, eds. Duluth, MN: Association for Consumer Research.
Mish, Jenny, and Debra L. Scammon. "Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms," Journal of Public Policy and Marketing, 29 (1), 12-26
Elizabeth S. Moore
Elizabeth S. Moore, Debra J. Holt and Debra M. Desrochers, "Adolescents’ Exposure to TV Food Advertising: Are They at Risk?" in Sustainability and Society, (Proceedings), K. Manning, K. Kelly and D. Sprott (eds.), Volume 20, Chicago, IL: American Marketing Association, 181-182.
Patrick E. Murphy
Nil Ozcar-Toulouse, Amina Becheur and Patrick E. Murphy, "Fair Trade in France: From Individual Innovators to Contemporary Networks," Journal of Business Ethics, published online 18 August.
Patrick E. Murphy, "The Role of Responsibility to Ethical Business Decisions," Journal of Business Ethics, 378-384.
Patrick E. Murphy, "Marketing Ethics," in Marketing Theory: A Student Text, 2nd edition, M. Baker and M. Saren, eds., London: Sage, 2010, 83-98.
John F. Sherry
John Sherry, Laurel Anderson, Stefania Borghini, and Luca Visconti, "Street Art, Sweet Art: The Reclamation of Public Place," Journal of Consumer Research 37 (3): 511-529.
John Sherry, Laurel Anderson, Stefania Borghini, and Luca Visconti, "Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity," Journal of Advertising 39 (3): 115-128.
John Sherry, Annamma Joy, Alladi Venkatesh and Jonathan Deschenes, "The Aesthetics of Luxury Fashion, Body and Identify Formation," Journal of Consumer Psychology 20 (4): 459-470.
John Sherry, Annamma Joy, Gabriele Troilo and Jonathan Deschenes, "Rethinking the Relationship between Self and Other: Levinas and Narratives of Beautifying the Body," Journal of Consumer Culture 10 (3): 333-361.
William L. Wilkie
Gregory T. Gundlach, Kevin D. Bradford, and William L. Wilkie, "Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearm Industry," Journal of Public Policy & Marketing, 29:1 Spring, pp. 103-122.
Gregory T. Gundlach and William L. Wilkie, "Stakeholder Marketing: "Why ‘Stakeholder’ was Removed From the AMA’s 2007 Official Definition of Marketing, and Why the Future is Bright for Stakeholder Marketing," Journal of Public Policy & Marketing, 29:1, Spring 2010, pp. 89-92.
Marketing Publications in 2009
Kevin Duane Bradford
Bradford, K. D., Weitz, B. A., "Managing Conflict in Buyer-Seller Relationships," Journal of Personal Selling and Sales Management, 29(1), 25-39, 2009.
Tonya Williams Bradford
"Intergenerationally Gifted Asset Dispositions," Journal of Consumer Research, 2009.
Constance Elise Porter
Lohtia, R., Bello, D. C., Porter, C. E., "Building Trust in US-Japanese Business Relationships: Mediating Role of Cultural Sensitivity," Industrial Marketing Management, 38 (3), 239-252, 2009.
John F. Sherry
Sherry, Jr., J. F., Diamond, N., McGrath, M., Muniz, A., Borghini, S., Kozinets, R., "American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research," Journal of Marketing 73 (3), 118-134, 2009.
Marketing Publications in 2008
Kevin Duane Bradford
"Innovation in Buyer-Seller Relationships: The Role of Governance," International Journal of Research in Marketing, Spring 2008.
John F. Gaski
The Index of Consumer Sentiment Toward Marketing: Validation, Updated Results, and Demographic Analysis," Journal of Consumer Policy, 31(2), 195-216, 2008
Timothy J. Gilbride, Joseph P. Guiltinan, and Joel E. Urbany
Framing Effects in Mixed Price Bundling," Marketing Letters, 19(2), 125-139, 2008.
Timothy J. Gilbride
Gilbride, T. J., Lenk, P. J., Brazell, J. D., "Market Share Constraints and the Loss Function in Choice Based Conjoint Analysis," Marketing Science, 27((November/December)), 995 - 1011, 2008.
Constance Elise Porter
Constance E. Porter, N. Donthu, "Cultivating trust and harvesting value in virtual communities," Management Science 54(1), 113-128, 2008
Patrick E. Murphy
Abela, A., Murphy, P. E., "Marketing with Integrity: Ethics and the Service Dominant Logic for Marketing," Journal of the Academy of Marketing Science, 38(39-53), 2008.
Laczniak, G. R., Murphy, P. E., "Distributive Justice: Pressing Questions, Emerging Directions and the Promise of Rawlsian Analysis," Journal of Macromarketing, 28, 5-11, 2008.
Joel E. Urbany
Phillips, J. M., Urbany, J. E., Reynolds, T. J., "Confirmation and the Effects of Valenced Political Advertising: A Field Experiment," Journal of Consumer Research, 34(6), 794-806, 2008.
Marketing Publications in 2007
Elizabeth S. Moore
Moore, E. S., and Rideout, V. J., "The Online Marketing of Food to Children: Is it Just Fun and Games?" Journal of Public Policy & Marketing, 26 (2), 202-220.
Moore, E. S., and Rideout, V. J.,Perspectives on Food Marketing & Childhood Obesity: Introduction to the Special Section," Journal of Public Policy & Marketing, 26(2), 157-161, 2007
William L. Wilkie and Elizabeth S. Moore
Wilkie, W. L. and Moore, E. S., "What Does the Definition of Marketing Tell Us About Ourselves?" Journal of Public Policy & Marketing,26 (2), 269-276, 2007.
Patrick E. Murphy
Murphy, P. E., Laczniak, G. R., and Wood, G., "An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective," European Journal of Marketing, Vol. 41, No. 1/2, 2007, 37-57, 2007.
Joel E. Urbany and James H. Davis
Urbany, J. E., Davis, J. H., "Strategic Perspective in Three Circles," Harvard Business Review, November, 2007.
John A. Weber
"Business Ethics Training: Insights from Learning Theory," Journal of Business Ethics, Springer - Volume 70, Number 1 / January, 2007 Pages 61-85.