Mendoza Directory

Faculty & Research

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Robert F. Easley

Associate Professor


Robert F. Easley is an Associate Professor of Information Technology Management in the Management Department of the Mendoza College of Business, University of Notre Dame. He holds a Ph.D. in Decision and Information Systems from Indiana University, Bloomington, and an M.B.A. from Pennsylvania State University. His current research focuses on economic modeling of Internet auctions, privacy and piracy in Internet commerce, and collaborative technologies.




  • Application Development


"Bidding Patterns, Experience, and Avoiding the Winner's Curse in Online Auctions," (with Charles A Wood, Sharad Barkataki),  JMIS, 27, January (1st Quarter/Winter), 2011, 241-268.

"Market-Model Based Channel Selection in B2B E-Commerce: Exploring a buyer’s adoption decisions," (with Hsin-Lu Chang, Michael J Shaw),  Journal of Organizational Computing and Electronic Commerce, 19, October (4th Quarter/Autumn), 2009, 237-264.

"How Does Personality Matter? Relating the Five Factor Model to Technology Acceptance and Use," (with Sarv Devaraj, J. Michael Crant),  Information Systems Research, 19, March, 2008, 93-105.

"A Preference Scoring Technique for Personalized Advertisements on Internet Storefront," (with J. W. Kim, K. M. Lee, M. J. Shaw, H.-L. Chang, M. Nelson, ),  Mathematical and Computer Modelling, 44, July (3rd Quarter/Summer), 2006, 3-15.

"Market Segmentation within Consolidated E-Markets: A Generalized Combinatorial Auction Approach," (with Joni L. Jones, Gary J. Koehler),  Journal of Management Information Systems, 23, July (3rd Quarter/Summer), 2006, 161-182.

"Ethical Issues in the Music Industry Response to Innovation and Piracy,"  Journal of Business Ethics, 62, 2005, 163-168.

"Jump-Bidding Strategies in Internet Auctions," (with Rafael Tenorio),  Management Science, 50, October (4th Quarter/Autumn), 2004, 1407-1419.

"The MP3 Open Standard and the Music Industry's Technological Response to Internet Piracy," (with John Michel, Sarv Devaraj),  Communications of the ACM, 46, November, 2003, 91-96.

"A Comparative Study of Exchange and Aggregation Models in the B2B E-Marketplace," (with H.-L. Chang, Michael J. Shaw, ),  Information Systems and E-Business Management, 1, June, 2003, 213-228.

"Relating Collaborative Technology Use to Teamwork Quality and Performance: An Empirical Analysis," (with Sarv Devaraj, J. Michael Crant),  Journal of Management Information Systems, 19, April (2nd Quarter/Spring), 2003, 249-270.

"Capturing Group Preferences in a Multicriteria Decision," (with J. S.Y. Valacich, M. A. Venkataramanan),  European Journal of Operational Research, 125, June, 2000, 74-84.

"Crossing Properties of Multiterminal Cuts," (with David B Hartvigsen),  Networks, 34, 1999, 215-220.

"Concentration Without Differentiation: A New Look at the Determinants of Audit Market Concentration," (with R. Doogar, ),  Journal of Accounting and Economics, 25, 1998, 235-253.

"International Differences in Product Perception: A Product Map Analysis," (with D. B. MacKay, ),  International Marketing Review, 13, 1996, 54-62.

"A Single Ideal Point Model for Market Structure Analysis," (with D. B. MacKay, J. L. Zinnes),  Journal of Marketing Research, 32, November, 1995, 433-443.

"Supporting Complex Group Decisions: A Probabilistic Multidimensional Scaling Approach," (with D. B. MacKay),  Mathematical and Computer Modelling, 21, June, 1995, 25-33.