Marketing Major

The goal of the Department of Marketing is to continue to prepare students to assume productive careers in their chosen fields and to make contributions to their profession and communities. We will do this as we improve communications with external stakeholders, including graduates, employers, and potential resource providers. That will allow us to maintain our leadership position in marketing and society scholarship and continue to contribute to the mission of the College of Business and the University.

MAJOR COURSE REQUIREMENTS

Marketing Management (MARK) - 18 credits

All courses require MARK 20100.

In addition to the requirements listed above, business students must complete 29-32 credit hours in non-business and free elective courses:

• NON-BA Electives: a minimum of 18 credit hours of courses not listed with the College of Business
• Free Electives: Depending on major, a minimum of 11-14 credit hours from either business or non-business classes
• A minimum of 18 of the total elective credits must be filled with standard 3-credit courses. The remaining elective credits may be filled with AP credit, Credit by Exam, or 1-, 1.5-, and 2-credit courses. These may include activity or experiential courses. Activity courses include one credit hour music courses such as lessons, band, ensembles, choirs, etc. Experiential courses include Center for Social Concerns Seminars such as Appalachia or Urban Plunge. Students may NOT combine three of these credits to fulfill a College or University requirement.
• More Marketing Curriculum Information 
• Undergraduate Marketing Courses 
• Marketing Department