A case study of Google’s entry into the Chinese market won two University of Notre Dame graduate business students the grand prize in the sixth annual Arthur W. Page Society Case Writing Competition in Corporate Communication.
Brynn Harris and Allison Ogilvy earned the 2007 Grand Prize for their case, “Google’s Entry into the Chinese Market: A Lesson in Government Censorship and Corporate Reputation.” It was chosen as best among all entries from dozens of graduate schools of business, journalism and communication.
Harris, a 2006 MSA graduate, and Ogilvy, a member of the 2007 MBA class, will be recognized April 12 at the Page Society’s annual Spring Seminar Dinner in New York. The prize includes a $5,000 cash award, commemorative pewter cups for each writer and enrollment in the Page Society’s spring seminar.
In addition to the grand prize, three Notre Dame students won first place in the business schools category. Meghan Carter, Matt McHale and Tom Triscari, all members of the 2007 MBA class, were honored for their case, “Bristol Myers Squibb: Patents, Profits and Public Scrutiny.” Their prize includes a $2,500 cash award and publication of their case in the Page Society’s Journal.
“This is important evidence of our graduate students’ ability to write, and clear evidence of their ability to manage a project,” said James S. O’Rourke IV, management professor in Notre Dame’s Mendoza College of Business and director of its Eugene D. Fanning Center for Business Communication. He noted that the students have just six weeks to engage in primary and secondary research, conduct interviews, as well as write the case and other materials.
The Arthur W. Page Society is composed of the chief communication officers of the Fortune 500, the chief executive officers of the largest public relations agencies in the world, and a select number of academics who teach corporate communication and public relations.
“The Page Society represents the very best of communications professionals,” O’Rourke said. “They stand for the ethical practice of corporate communication at the highest levels. For our students to earn the validation of these professionals – in competition with the best graduate students in the nation – is a significant achievement.”