February 10, 2012
The 110-year retailer made a bold move in its marketing plan when it slashed prices and changed its logo, but will consumers like the new Penney? Read More
The Asking More Commentary is a forum for Mendoza faculty contributors to establish an ongoing dialogue about current events from a perspective that emphasizes individual integrity, effective organizations, and concern for the common good. These are the themes that speak to the heart of the Notre Dame mission and the College's challenge to Ask More of Business™ — to explore ways that business can be used as a force for good.
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