Ask More of Business

Asking More Commentary: Perspectives from Mendoza College of Business

How Steve Jobs Turned Technology — And Apple — Into Religion

by Brett T. Robinson

August 26, 2013

In this excerpt from his new book,"Appletopia," Brett Robinson discusses how the Apple culture has taken on religious meanings for some. Read More

Fair and Square? A marketing and ethical look at the new J.C. Penney

by Patrick E. Murphy

February 10, 2012

The 110-year retailer made a bold move in its marketing plan when it slashed prices and changed its logo, but will consumers like the new Penney? Read More

Lectures: Not just boring, but useless, too?

by Matt Bloom

February 10, 2012

Research shows it's hard to change behavior just by telling someone what to do. Read More

Who says big ideas are rare?

by Mike Mannor

January 23, 2012

The work of Malcolm Gladwell shows that sometimes being clever is not just about being smart. Read More

It’s time to step up

by Carolyn Y. Woo

August 3, 2009

With the rise of the global economy, it is increasingly apparent that business enterprise driven purely by profit-making is inadequate, and that a b-school curriculum that disconnects organizational effectiveness from a concern for the common good is negligent to the point of disaster. Read More