Consider the challenge of bringing in 2,000 tons of sand and a semi-truckload of beach props and coordinating more than 100 volunteers who transform a vacant downtown city lot into a beach for a two-day festival in August.

Aaron Perri has done it -- not once or twice, but three times for the On the River festival that raises money for the Center for the Homeless.

Now, he uses a word like "transform" in a different way as he talks about changing or advancing the entire landscape of downtown -- as the new executive director of Downtown South Bend Inc.

The city-financed nonprofit group announced Perri's appointment to the position on Tuesday.

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