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RESEARCH NEWS

Notre Dame research exposes corporate greenwashing

by Heather Clancy
Publication: SmartPlanet.com

March 16, 2011


Next time your marketing writers are tempted to “beef up” your corporate sustainability claims in your ongoing financial reports, consider this: a paper published by Notre Dame management professor Sarv Devaraj and 2010 Notre Dame MBA graduate Suvrat Dhanorkar has demonstrated a NEGATIVE link between the reports of companies that boast excessively about their energy efficiency and carbon-intensity results and their actual performance. The two compared claims against actual performance, as measured by Newsweek’s annual Green Ranking.

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