Mendoza Directory

Faculty & Research

Photo of ElizabethS.Moore

Elizabeth S. Moore

Associate Professor

AREAS OF EXPERTISE

EDUCATION

TEACHING

  • Advertising & Promotion
  • Building Great Brands

PUBLICATIONS

"Expanding Our Understanding of Marketing in Society," (with William L Wilkie, ),  Journal of the Academy of Marketing Science, 40, January (1st Quarter/Winter), 2012, 53-73.

"Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure," (with William L Wilkie, ),  Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 56-58.

"Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors' Speak," (with William L Wilkie, ),  Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 55.

"Navigating the Central Tensions in Research on Consumers Who Are at Risk: Challenges and Opportunities," (with Cornelia Pechmann, Alan R Andreasen, Paul M Connell, Dan Freeman, Meryl Gardner, Deborah Heisley, R Craig Lefebvre, Dante M Pirouz, Robin L Soster),  Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 23-30.

"Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings," (with William L Wilkie, Janis K Pappalardo),  American Marketing Association, 19, 2009, 1-289.

"Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section,"  Journal of Public Policy & Marketing, 26, 2007, 157-161.

"The Online Marketing of Food to Children: Is it Just Fun and Games?" (with Victoria J Rideout),  Journal of Public Policy & Marketing, 26, 2007, 202-220.

"What Does the Definition of Marketing Tell Us About Ourselves?" (with William L Wilkie, ),  Journal of Public Policy & Marketing, 26, 2007, 269-276.

"It's Child Play: 'Advergaming' and the Online Marketing of Food to Children,"  Kaiser Family Foundation Report , 2006, 51 pages.

"Macromarketing as a Pillar of Marketing Thought," (with William L Wilkie, ),  Journal of Macromarketing (25th Silver Anniversary Special Issue), 26, 2006, 224-232.

"Children and the Changing World of Advertising,"  Journal of Business Ethics, 52, 2004, 161-167.

"Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," (with William L Wilkie, ),  Journal of Public Policy & Marketing, 22, 2003, 116-146.

"Observations on the Social Value of Pharmaceutical Marketing," (with William L Wilkie, ),  Journal of Pharmaceutical Marketing and Management , 15, 2002, 5-14.

"Passing the Torch: Intergenerational Influences as a Source of Brand Equity," (with William L. Wilkie, Richard J. Lutz),  Journal of Marketing, 66, 2002, 17-37.

"Children, Advertising, and Product Experiences: A Multi-Method Inquiry," (with Richard J. Lutz),  Journal of Consumer Research , 27, 2000, 31-48.

"The Measurement of Intergenerational Communications and Influence on Consumption: Scale Development, Validation and Cross-Cultural Comparison," (with Madhubalan Viswanathan, Terry L. Childers, ),  Journal of the Academy of Marketing Science, 28, 2000, 406-424.

"Marketing's Contributions to Society,"  Journal of Marketing , 63, 1999, 198-218.

Book Articles and Chapters

A Larger View of Marketing: Marketing’s Contributions to Society, (with William L Wilkie, ), Marketing and the Common Good, Routledge (2013).

Should Marketers Be Persuading Our Children? A Controversial Question, Marketing and the Common Good, Routledge (2013).

Self-Regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More? (with Julie Ralston Aoki, ), Advances in Communication Research to Reduce Childhood Obesity, Springer (2012).

Childhood Socialization and Intergenerational Influences, John Wiley & Sons (2011).

The Epidemic of Childhood Obesity and the Transformative Role for Consumer Researchers, (with Sonya A. Grier, ), Routledge/Taylor & Francis (2011).

Advertising's Performance in a Market System, (with William L Wilkie, ), The Handbook of Advertising / Sage (2007).

Food Marketing Goes Online: A Content Analysis of Websites for Children, Obesity in America: Development and Prevention / Praeger (2007).

Examining Marketing Scholarship and the New Dominant Logic, (with William L Wilkie, ), Toward a Service-Dominated Logic of Marketing: Dialog, Debate and Directions / M.E. Sharpe (2006).

We Are Who We Were: Intergenerational Influences in Consumer Behavior, (with William L Wilkie), Inside Consumption: Frontiers of Research on Consumer Motives, Goals and Desires / Routledge (2005).

Marketing's Relationship to Society, (with William L Wilkie, ), The Handbook of Marketing / Sage (2002).

PRESENTATIONS

Elizabeth S Moore, Joint Session: Marketing and Public Policy and Macromarketing Conferences, Washington, DC, "Understanding the Complex Terrain of Obesity Research," (June 2007).

Elizabeth S Moore, Annual International Communication Association Conference, International Communication Association, San Francisco, CA, "Ready, Set Play! A Content Analysis of Online Food Marketing to Children," (May 2007).

Elizabeth S Moore, Marketing Healthy Foods to Children, Centers for Disease Control and Prevention, Division of Nutrition & Physical Activity, Atlanta, GA, "Marketing Food to Children Online: The Promise and the Perils," (May 2007).

Elizabeth S Moore, Research Release, Kaiser Family Foundation , Washington, DC, "Advergaming and the Online Marketing of Food to Children," (July 2006).

Elizabeth S Moore, William L Wilkie, Anuual Conference of the Association for Consumer Research, San Antonio, TX, "Consumer Research Inputs to Public Policy: The Case of Children's Obesity," (October 2005).

Elizabeth S Moore, Federal Trade Commission - Marketing, Self-Regulation and Obesity, Federal Trade Commission and Dept. of Health and Human Services, Washington, DC, "Some Observations on Marketing to Children in the Online Environment," (July 2005).

Elizabeth S Moore, William L Wilkie, Annual Marketing & Public Policy Conference, Washington, DC, "The American Marketing Association's New Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society," (May 2005).

Elizabeth S Moore, Doctoral Consortium, Marketing & Public Policy, Washington, DC, "Children, Obesity and the Selling of Food: Research Needs and Challenges," (May 2005).

Elizabeth S Moore, William L Wilkie, Winter Educators' Conference, American Marketing Association, St. Petersburg, FL, "The American Marketing Association's New Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society," (February 2005).

Elizabeth S Moore, Marketing Strategies that Foster Healthy Food Choices in Children, Institute of Medicine, National Academies of Science, Washington, DC, "An Overview of Academic Market Research on Children's Issues," (January 2005).