PUBLICATIONS
"Expanding Our Understanding of Marketing in Society,"
(with William L Wilkie,
),
Journal of the Academy of Marketing Science, 40, January (1st Quarter/Winter), 2012, 53-73.
"Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure,"
(with William L Wilkie,
),
Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 56-58.
"Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors' Speak,"
(with William L Wilkie,
),
Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 55.
"Navigating the Central Tensions in Research on Consumers Who Are at Risk: Challenges and Opportunities,"
(with Cornelia Pechmann,
Alan R Andreasen,
Paul M Connell,
Dan Freeman,
Meryl Gardner,
Deborah Heisley,
R Craig Lefebvre,
Dante M Pirouz,
Robin L Soster),
Journal of Public Policy & Marketing, 30, April (2nd Quarter/Spring), 2011, 23-30.
"Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings,"
(with William L Wilkie,
Janis K Pappalardo),
American Marketing Association, 19, 2009, 1-289.
"Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section,"
Journal of Public Policy & Marketing, 26, 2007, 157-161.
"The Online Marketing of Food to Children: Is it Just Fun and Games?"
(with Victoria J Rideout),
Journal of Public Policy & Marketing, 26, 2007, 202-220.
"What Does the Definition of Marketing Tell Us About Ourselves?"
(with William L Wilkie,
),
Journal of Public Policy & Marketing, 26, 2007, 269-276.
"It's Child Play: 'Advergaming' and the Online Marketing of Food to Children,"
Kaiser Family Foundation Report , 2006, 51 pages.
"Macromarketing as a Pillar of Marketing Thought,"
(with William L Wilkie,
),
Journal of Macromarketing (25th Silver Anniversary Special Issue), 26, 2006, 224-232.
"Children and the Changing World of Advertising,"
Journal of Business Ethics, 52, 2004, 161-167.
"Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development,"
(with William L Wilkie,
),
Journal of Public Policy & Marketing, 22, 2003, 116-146.
"Observations on the Social Value of Pharmaceutical Marketing,"
(with William L Wilkie,
),
Journal of Pharmaceutical Marketing and Management , 15, 2002, 5-14.
"Passing the Torch: Intergenerational Influences as a Source of Brand Equity,"
(with William L. Wilkie,
Richard J. Lutz),
Journal of Marketing, 66, 2002, 17-37.
"Children, Advertising, and Product Experiences: A Multi-Method Inquiry,"
(with Richard J. Lutz),
Journal of Consumer Research , 27, 2000, 31-48.
"The Measurement of Intergenerational Communications and Influence on Consumption: Scale Development, Validation and Cross-Cultural Comparison,"
(with Madhubalan Viswanathan,
Terry L. Childers,
),
Journal of the Academy of Marketing Science, 28, 2000, 406-424.
"Marketing's Contributions to Society,"
Journal of Marketing , 63, 1999, 198-218.
Book Articles and Chapters
Should Marketers Be Persuading Our Children? A Controversial Question,
Marketing and the Common Good, Routledge ().
Self-Regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More?
(with Julie Ralston Aoki),
Advances in Communication Research to Reduce Childhood Obesity, Springer (2012).
Childhood Socialization and Intergenerational Influences,
John Wiley & Sons (2011).
The Epidemic of Childhood Obesity and the Transformative Role for Consumer Researchers,
(with Sonya A. Grier,
),
Routledge/Taylor & Francis (2011).
Advertising's Performance in a Market System,
(with William L Wilkie,
),
The Handbook of Advertising / Sage (2007).
Food Marketing Goes Online: A Content Analysis of Websites for Children,
Obesity in America: Development and Prevention / Praeger (2007).
Examining Marketing Scholarship and the New Dominant Logic,
(with William L Wilkie,
),
Toward a Service-Dominated Logic of Marketing: Dialog, Debate and Directions / M.E. Sharpe (2006).
We Are Who We Were: Intergenerational Influences in Consumer Behavior,
(with William L Wilkie),
Inside Consumption: Frontiers of Research on Consumer Motives, Goals and Desires / Routledge (2005).
Marketing's Relationship to Society,
(with William L Wilkie,
),
The Handbook of Marketing / Sage (2002).
PRESENTATIONS
Elizabeth S Moore,
Joint Session: Marketing and Public Policy and Macromarketing Conferences, Washington, DC, "Understanding the Complex Terrain of Obesity Research," (June 2007).
Elizabeth S Moore,
Annual International Communication Association Conference, International Communication Association, San Francisco, CA, "Ready, Set Play! A Content Analysis of Online Food Marketing to Children," (May 2007).
Elizabeth S Moore,
Marketing Healthy Foods to Children, Centers for Disease Control and Prevention, Division of Nutrition & Physical Activity, Atlanta, GA, "Marketing Food to Children Online: The Promise and the Perils," (May 2007).
Elizabeth S Moore,
Research Release, Kaiser Family Foundation , Washington, DC, "Advergaming and the Online Marketing of Food to Children," (July 2006).
Elizabeth S Moore,
William L Wilkie,
Anuual Conference of the Association for Consumer Research, San Antonio, TX, "Consumer Research Inputs to Public Policy: The Case of Children's Obesity," (October 2005).
Elizabeth S Moore,
Federal Trade Commission - Marketing, Self-Regulation and Obesity, Federal Trade Commission and Dept. of Health and Human Services, Washington, DC, "Some Observations on Marketing to Children in the Online Environment," (July 2005).
Elizabeth S Moore,
William L Wilkie,
Annual Marketing & Public Policy Conference, Washington, DC, "The American Marketing Association's New Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society," (May 2005).
Elizabeth S Moore,
Doctoral Consortium, Marketing & Public Policy, Washington, DC, "Children, Obesity and the Selling of Food: Research Needs and Challenges," (May 2005).
Elizabeth S Moore,
William L Wilkie,
Winter Educators' Conference, American Marketing Association, St. Petersburg, FL, "The American Marketing Association's New Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society," (February 2005).
Elizabeth S Moore,
Marketing Strategies that Foster Healthy Food Choices in Children, Institute of Medicine, National Academies of Science, Washington, DC, "An Overview of Academic Market Research on Children's Issues," (January 2005).