Mendoza Directory

Faculty & Research

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John F. Gaski Ph.D.

Associate Professor

BIO

John Gaski's primary research interests are the societal impact of marketing activity and power in the distribution channel. Courses regularly taught include Marketing Research and Principles of Marketing. Dr. Gaski is the author of over 120 articles, papers, and monographs, and is a member of the Beta Gamma Sigma, Mu Kappa Tau, and Alpha Mu Alpha national academic honor societies. He serves or has served on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Channels, and in 1997 was named one of the "108 Best Researchers in Marketing" by a peer-review study published in Marketing Educator. John Gaski is a Notre Dame graduate (BBA 1971, MBA 1973) and also has an MS and Ph.D. from the University of Wisconsin. He has been on the Notre Dame faculty since 1980.

AREAS OF EXPERTISE

EDUCATION

TEACHING

  • Marketing Research
  • Principles of Marketing
  • Principles of Marketing

PUBLICATIONS

"Against ObamaCare, Good PR Can Save Lives,"  Indiana Policy Review, 24, October (4th Quarter/Autumn), 2013, 24-25.

"'Survey': Needless Despoilment of a Traditional Research Term,"  International Journal of Market Research, 55, May, 2013, 337-356.

"To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary),"  Journal of Public Policy & Marketing, 32, April (2nd Quarter/Spring), 2013, 6-17.

"Indiana Time Law and Its Detrimental Effects,"  The Geographical Bulletin , 53, May, 2012, 39-57.

"On the Competing Definitions of Recession,"  Society, 49, March, 2012, 118-121.

"The Politics of U.S. Strategic Negligence: This Time, They Went Too Far,"  Defence Studies , 12, March, 2012, 1-16.

"How to Beat ObamaCare in Court ,"  The American (Journal of the American Enterprise Institute), March9, 2012, 1-2, Mar. 9.

"Counting College Football National Championships: A Streamlined Answer,"  Sporting Traditions, 28, November, 2011, 1-12.

"Time Change: The Detrimental Effects ,"  Indiana Policy Review, 22, July (3rd Quarter/Summer), 2011, 2-10.

"Detrimental Effects of Daylight-Saving Time on SAT Scores," (with Jeff Sagarin),  Journal of Neuroscience, Psychology, and Economics, 4, February, 2011, 44-53.

"Frugal Cool: How to Get Rich--Without Making Very Much Money,"  Corby Books, March, 2009, xi + 203.

"The Index of Consumer Sentiment Toward Marketing: Validation, Updated Results, and Demographic Analysis,"  Journal of Consumer Policy, 31, June, 2008, 195-216.

"A Comment on Selected Wilkie and Moore-Inspired Commentaries in 'The Sages Speak' ,"  Journal of Public Policy & Marketing, 26, April (2nd Quarter/Spring), 2007, 126-130.

"National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis," (with Michael J. Etzel),  Journal of Consumer Research, 31, March, 2005, 859-867.

"Efficacy of a Mail Survey Appeal for a Dissertation,"  Perceptual and Motor Skills, 99, December, 2004, 1295-1298.

"Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing," (with Nina M. Ray),  International Journal of Physical Distribution & Logistics Management, 34, 2004, 158-200.

"Raising the Minimum Wage Is Unethical and Immoral,"  Business and Society Review, 109, July (3rd Quarter/Summer), 2004, 209-224.

"Capital Market Efficiency and Its Implications for the Investor: A Case of a Superior Product Mismarketed,"  Advances in Financial Economics, 7, 2002, 105-125.

"Normative Marketing Ethics Redux, Incorporating a Reply to Smith,"  Journal of Business Ethics, 32, July (3rd Quarter/Summer), 2001, 19-34.

"Measurement and Modeling of Alienation in the Distribution Channel: Implications for Supplier-Reseller Relations," (with Nina M. Ray),  Industrial Marketing Management, 30, February, 2001, 207-225.

"On Interorganizational Dependence and Social Power: A Follow-Up of Zemanek and McIntyre,"  Psychological Reports, 85, August, 1999, 323-326.

"Does Marketing Ethics Really Have Anything to Say?--A Critical Inventory of the Literature,"  Journal of Business Ethics, 18, February, 1999, 315-334.

"Reflections on Interorganizational Power, Dependence, and Satisfaction,"  Psychological Reports, 79, August, 1996, 79-82.

"'Volume' of Power: A New Conceptualization of the Power Construct,"  Sociological Spectrum, 15, July (3rd Quarter/Summer), 1995, 257-276.

Book Articles and Chapters

How Marketing Serves the Common Good: A Long-Term Consumer Perspective, (with Michael J Etzel), Marketing and the Common Good (Routledge) (July (3rd Quarter/Summer)2013).

Consumer Attitudes Toward Marketing, Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series) (2011).

On the Science of Shelby D. Hunt: Reflection and Tribute, Legends in Marketing--Marketing Theory: The Nature and Scope of Marketing (Sage/The Sheth Foundation) (2011).

Books

The Language of Branding, Nova Science Publishers (2011).

PRESENTATIONS

John F Gaski, Oklahoma State University, Executive Ph.D. Program in Business, Tulsa, OK, "The Research Process as Creativity, Innovation, and Identifying Knowledge Gaps," (May 2012).