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Management NEWS

'Contextual search' monitors where you go on the web

Publication: Yahoo!News

May 7, 2013


The following is an excerpt from an article on Yahoo! News that quotes Management Professor Brian Proffitt on contextual searches. Proffitt’s comments were published in multiple news outlets, including Science Daily, Science World Report and Newsroom America. To read the entire article visit: 'Contextual search' monitors where you go on the web


Where you are and what you're doing increasingly play key roles in how you search the Internet. So much so that your search may just conduct itself.

This concept, called "contextual search," is improving so gradually the changes often go unnoticed, and we may soon forget what the world was like without it, according to Brian Proffitt, a technology expert and adjunct instructor of management in the University of Notre Dame's Mendoza College of Business.

Contextual search describes the capability for search engines to recognize a multitude of factors beyond just the search text for which a user is seeking. These additional criteria form the "context" in which the search is run. Recently, contextual search has been getting a lot of attention due to interest from Google.