There is no doubt that the culture of the working environment in America has changed considerably over the last few decades and especially in the last few years. Today, with a lingering recession, it is not unusual to find organizations where morale is low and job security is fleeting.
A disengaged workforce creates serious problems for any company. Strategies to avert this and make people feel included and aligned with the corporate mission is a top-of-the-mind topic in management today. Many young professionals are eager to join companies whose mission goes beyond profitability, where they feel they can make a real difference. Research has shown that employees working in companies that support or serve an environmental or social purpose are in fact more productive. Who doesn’t want a happier and more productive workforce?Many companies believe that green goals impact the attitude of their workers and are seeking out strategies to provide their employees with opportunities to get behind sustainability.
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