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Being A Humanist in a Dark Age

by By Dennis Jaffe and Cynthia Scott, Saatchi and Saatchi S
Publication: TriplePundit

October 28, 2010


These are not good times for idealists – and they’re taking it out on everyone else.

As Jonathan Alter recently wrote, there are two strains of progressives:  idealists who feel that doing the right thing is everything, and who prefer being right to getting results;  and pragmatists focused on moving forward, who make deals and accept a less than ideal outcome.   Often – too often – those two strains are at war.

They certainly are today, a time when any compromise is viewed by idealists as selling out.  That dynamic is having a strong, and unfortunate, impact on sustainability in the workplace.  The sustainability movement is now moving from its initial high idealism for a sustainable planet and working with the reality that sustainability for corporate entities also includes sustainable margins.

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