Areas of expertise: John Gaski treats issues of larger significance in his research, such as social power—in this context, that which prevails among firms in a distribution channel. His primary current emphasis is the macroscopic societal impact of marketing activity, i.e., how marketing impinges on human welfare
Areas of expertise: Comparative business and management, International trade, business and marketing
Areas of expertise: Tim Gilbride’s research focuses on the application of Bayesian statistical methods to help managers and researchers make better decisions about how consumers choose the products that best meet their needs
Areas of expertise: Joe Guiltinan’s research addresses the management of a firm’s product line, including product line pricing, bundling of products and product obsolescence. Recent projects include the pricing strategies for durable replacement products, environmental ethics and the planned obsolescence of durable goods
Areas of expertise: John Kennedy studies both quantitative and behavioral dimensions of marketing, and is especially interested in gender issues. He is currently examining chaos theory for its relevance to management