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Notre Dame team takes NASCAR checkered flag

Great ideas for marketing NASCAR earned a team of Notre Dame undergraduates first place in a semester-long marketing competition.

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Meet our Faculty

Kevin Bradford

Areas of expertise: Kevin Bradford’s long-term research goals address significant issues within the marketing system and its relationship to society. His recent work includes sales management and the development of relationships, buyer-seller relationships and firearm diversion from legal channels

Tonya Bradford

Areas of expertise: Tonya Bradford is pursuing two research streams: gift-giving and relationships. Some of the projects included are dispositions of gifted assets, intergenerational reciprocity, charitable gifting and brand loyalty transitions

Robert Drevs

Areas of expertise: Interactive marketing, Integrated marketing communication, Quantitative Analysis for Marketing Decisions, Marketing Strategy

Georges Enderle

Areas of expertise: Georges Enderle, John T. Ryan Jr. Chair of International Business Ethics, conducts research on the ethics of globalization, wealth creation and corporate responsibilities, with a view on developments in China

Michael J. Etzel

Areas of expertise: Consumer decision making, Services marketing, Sales force management

John Gaski

Areas of expertise: John Gaski treats issues of larger significance in his research, such as social power—in this context, that which prevails among firms in a distribution channel. His primary current emphasis is the macroscopic societal impact of marketing activity, i.e., how marketing impinges on human welfare

Yusaku Furuhashi

Areas of expertise: Comparative business and management, International trade, business and marketing

Tim Gilbride

Areas of expertise: Tim Gilbride’s research focuses on the application of Bayesian statistical methods to help managers and researchers make better decisions about how consumers choose the products that best meet their needs

Joe Guiltinan

Areas of expertise: Joe Guiltinan’s research addresses the management of a firm’s product line, including product line pricing, bundling of products and product obsolescence. Recent projects include the pricing strategies for durable replacement products, environmental ethics and the planned obsolescence of durable goods

John Kennedy

Areas of expertise: John Kennedy studies both quantitative and behavioral dimensions of marketing, and is especially interested in gender issues. He is currently examining chaos theory for its relevance to management

Jenny Mish

Areas of expertise: Jennifer Mish investigates the implications of sustainability for marketing strategy

Elizabeth Moore

Areas of expertise: Elizabeth Moore’s research interests center on the effects of advertising on children, intergenerational family studies and the impacts of marketing in society. She is currently investigating public policy issues related to the on-line marketing of food to children, as well as the family impacts on childhood obesity

Patrick Murphy

Areas of expertise: Patrick E. Murphy specializes in marketing and business ethics issues. His recent work has focused on emerging ethical concerns in advertising, and ethics and corporate social responsibility for marketing in a global marketplace

Constance Porter

Areas of expertise: Constance Porter’s research focuses on: (1) explaining how trust develops and operates in firm-customer relationships, and (2) explaining the motivations for consumers’ use of technology and the implications for marketers, consumers and society

John Sherry

Areas of expertise: John F. Sherry Jr., Herrick Professor of Marketing and Chairman of the Department, is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing

Katherine Sredl

Areas of expertise: Katherine Sredl's research focuses on the application of ethnographic research methods and sociological theories of interaction rituals to help managers better understand how consumer pride influences the consumption of aesthetic and luxury goods

Joe Urbany

Areas of expertise: Joe Urbany’s research explores consumer and managerial decision making. Current projects include how a firm’s clarity in designing, pricing and presenting products and services influence customer choice, and why managers’ beliefs about customer needs frequently vary from actual customer beliefs

John Weber

Areas of expertise: John A. Weber has identified 44 common selling practices where professional sellers are charged with compromising integrity (i.e., unethical selling practices). He is currently researching both professional sellers and customers to assess comparative attitudes regarding the integrity of specific selling practices

William Wilkie

Areas of expertise: William L. Wilkie, the Nathe Professor of Marketing, studies marketing’s impacts on consumers and society in general, the topic of his latest book. He has recently been active in revising the American Marketing Association’s official definition of the field

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What Does Money Mean to You?

Marketing Professor Tonya Bradford has studied intergenerational gifting patterns and the emotions that people attach to money. She discovered that people perceive their relationships to family gifts as intensely personal, even approaching reverence, because they identify the gift with the giver. MORE