Faculty & Departments


2014 Wilkie Award given to Goizueta marketing professor

Wilkie Award Winner 2014 Sheth

The annual Wilkie Award, which recognizes thought leadership in marketing, was given to Jagdish N. Sheth of Emory University.

Meet our Faculty

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Kevin Bradford

Areas of expertise: Kevin Bradford’s long-term research goals address significant issues within the marketing system and its relationship to society. His recent work includes sales management and the development of relationships, buyer-seller relationships and firearm diversion from legal channels

Tonya Bradford

Areas of expertise: Tonya Bradford is pursuing two research streams: gift-giving and relationships. Some of the projects included are dispositions of gifted assets, intergenerational reciprocity, charitable gifting and brand loyalty transitions

Georges Enderle

Areas of expertise: Georges Enderle, John T. Ryan Jr. Chair of International Business Ethics, conducts research on the ethics of globalization, wealth creation and corporate responsibilities, with a view on developments in China

Michael J. Etzel

Areas of expertise: Consumer decision making, Services marketing, Sales force management

Shankar Ganesan

Areas of expertise: Interorganizational relationships, Customer relationship management, Buyer-seller negotiations, Service failure and recovery, Product recalls, and New product innovation


Marketing News

ND tailgate 165 x 114Tailgating gets online playbooks

Marketing Professor John Sherry discusses his research into tailgating as a cultural ritual in this New York Times article. MORE

MARKETING NEWSLETTER

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The Market Post, has recently been updated. New articles have been added, and relevant contact information is listed for dozens of Notre Dame marketing alumni. This is a great networking tool and a great way to stay informed! We always welcome feedback and encourage suggestions for our alumni features.  

Marketing Newsletter