Faculty & Departments

How IT will change when Gen Y runs the show

August 23, 2010

Carol Phillips, president of market research firm Brand Amplitude and an adjunct professor of marketing at the University of Notre Dame, has studied millennials and what drives them.
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5 Questions to Tell If Your Brand Strategy is Ready for Social Media

August 3, 2010

Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
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Notre Dame is No. 1 producer of CEOs at top financial firms

August 3, 2010

Dean Carolyn Woo comments about the University of Notre Dame's #1 ranking for undergraduate colleges attended by chief executive officers of the 100 largest U.S. financial firms.
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How to Make Chess Sizzle

July 28, 2010

Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
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The Boston Globe Column: Happy Meals and Old Spice Guy

July 25, 2010

Carol Phillips, marketing adjunct professor at the Mendoza College, talks about the susceptibility of consumers to advertising.
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Shoppers like American Girl experience

July 11, 2010

The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
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Q&A with Tim Gilbride: What do consumers really want?

June 14, 2010

Consumers say they will spend $500 for a camera with all the bells and whistles, but will they when it comes time to buy? Tim Gilbride's marketing research helps companies sort out what consumers will really do.
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John Sherry wins outstanding paper award for American Girl research

May 26, 2010

Marketing Professor John Sherry recently won an outstanding paper award for his research into the American Girl brand and how themed brand stores create powerful consumer experiences.
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P&G scrambles to stem Pampers brouhaha

May 15, 2010

Cincinnati.com quotes marketing professor Patrick Murphy about Procter & Gamble's encounter with the oline world of bloggers and social networking
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Future of video stores questioned after chain's closure

May 11, 2010

WSBT interviews Marketing Professor Pat Murphy about the future of video stores
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