June 16, 2009
Tough financial times call for innovation when it comes to product strategy. At the same time, economic uncertainty means consumers are more likely to hold to familiar brands. Carol Phillips, adjunct marketing instructor, advises companies how to balance
June 4, 2009
William L. Wilkie was awarded the Lifetime Achievement Award in recognition of his outstanding contributions in the field of marketing and society, public policy and marketing ethics. Wilkie is among the most-cited authors in the field of marketing.
May 11, 2009
Mike Mitchell, (ND '82)
April 24, 2009
Notre Dame faculty members Elizabeth Moore and Corey Angst are working with a local physicians group to combat teen obesity using text messaging, social networking sites and other communications technology.
March 23, 2009
Following public outrage over AIG executive bonuses, Professor Patrick Murphy explains the difference between “legal” and “ethical” actions.
March 21, 2009
March 2009, South Bend Tribune, interviews Patrick Murphy, professor of marketing and C.R. Smith co-director of the Institute for Ethical Business Worldwide.
March 10, 2009
The third annual Notre Dame Marketing Symposium will examine “Marketing’s Role in a Sustainable Society” during a two-day event March 26 and 27.
March 9, 2009
March 2009, WIBC, interview John Gaski, Associate Professor of Marketing.
March 1, 2009
Marketing Professor John Sherry.
February 27, 2009
The Mendoza College of Business jumped a spot to No. 2 nationally in BusinessWeek’s fourth annual ranking of “The Best Undergrad B-Schools.”