Faculty & Departments

Marketing NEWS

Future of video stores questioned after chain's closure

Publication: WSBT

May 11, 2010


Hollywood Video recently closed all of its locations in South Bend. People who follow the industry say after years of profitability that closures could be the norm, marking the end of the video store era as we know it.

Pick, pay, grab and go — that's the routine Debbie Smogor follows at the Redbox kiosk in Mishawaka.

Redbox is the latest trend in renting movies.

The reason these closures keep happening, according to Notre Dame marketing professor Pat Murphy, is that we live in an era of convenience.