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Notre Dame Marketing professor recognized with lifetime achievement award

by Carol Elliott

August 22, 2011

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Patrick E. Murphy has spent much of his 35-year academic career researching and teaching in the area of ethical concerns in marketing, publishing research papers and books about sustainability and corporate social responsibility as far back as the 1970s. The University of Notre Dame professor recently was honored for his contributions with a Lifetime Achievement Award by the Marketing and Society Special Interest Group of the American Marketing Association, the leading professional association for marketing scholars and practitioners in North America.

Winners of this award have contributed a significant body of work in developing and advancing research in the areas of marketing and society, public policy and marketing ethics. Murphy is just the fourth recipient of the award.

“I’m honored to receive the award, especially in the early years of its establishment, because it recognizes a number of dimensions of my work, from my research, teaching and service to  the AMA itself,” said Murphy, who has taught at Notre Dame since the mid 1980s. “What I’ve achieved is really a reflection of the privileges I had working with dedicated and talented colleagues, here at Notre Dame and  back to my graduate work at the University of Houston and early teaching career at Marquette.”

Murphy’s published work includes more than 100 papers, books, case studies and other contributions studying a range of topics from ethics in advertising, to corporate ethics statements, to the ethical implications surrounding marketing strategy including sustainable marketing practices. His recent work has focused on normative perspectives for ethical and socially responsible marketing, emerging ethical concerns in advertising, and the ethical foundations of relationship marketing.

Murphy’s articles have won “best paper” awards from the Journal of Advertising, Journal of Macromarketing, and the European Journal of Marketing. Murphy teaches courses in business ethics, marketing ethics and corporate sustainability. He formerly served as an editor of The Journal of Public Policy & Marketing. He taught previously at Marquette University and spent sabbaticals at the Federal Trade Commission and University College Cork in Ireland. His Ph.D. is from the University of Houston, MBA from Bradley University and BBA from Notre Dame.

Published books include Ethical Marketing (with co-authors Gene R. Laczniak, Norman E. Bowie and Thomas A. Klein, Upper Saddle River, NJ: Pearson Prentice-Hall, 2005. Murphy also has a new casebook scheduled for publication by Routledge in 2012 called, “Ethics in Marketing: International Cases.”

Murphy is the second Notre Dame Marketing faculty member to win this prestigious award in its four-year history.  William L. Wilkie, the Aloysius and Eleanor Nathe Professor of Marketing, received the award in 2009.