Faculty & Departments

Marketing Calendar

Marketing - Sharing Scholarship Series - 2012 Spring - Joe Alba

Event Image

Date/Time:

April 27
1:30 pm-3:30 pm

Location:

Mendoza Room 339

Open to:

faculty

Contact:

Sandy Palmer


Description

Professor Joseph Alba will be presenting his research to the Marketing faculty.

"When less is more: Consumer aversion to unused utility"