Faculty & Departments

Marketing Department Articles for '2009'

Notre Dame study into online food marketing to kids wins award

December 18, 2009

Marketing Associate Professor Elizabeth Moore recently won the Thomas C. Kinnear award for her research into online food marketing to children.
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The perils of trying to get down with the kids

November 23, 2009

Carol Phillips, adjunct professor of marketing at the University of Notre Dame, comments about common misconceptions baby boomers have about Millennials and the marketing implications.
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Notre Dame team takes NASCAR checkered flag

November 20, 2009

Great ideas for marketing NASCAR earned a team of Notre Dame undergraduates first place in a semester-long marketing competition.
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Capital One Bank Adds New York Real Estate Banking Veteran Bill McCahill to Growing Commercial Banking Team

September 24, 2009

William McCahill, (ND '70)
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How to evolve products in turbulent times

June 16, 2009

Tough financial times call for innovation when it comes to product strategy. At the same time, economic uncertainty means consumers are more likely to hold to familiar brands. Carol Phillips, adjunct marketing instructor, advises companies how to balance
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ND marketing prof honored with Lifetime Achievement Award

June 4, 2009

William L. Wilkie was awarded the Lifetime Achievement Award in recognition of his outstanding contributions in the field of marketing and society, public policy and marketing ethics. Wilkie is among the most-cited authors in the field of marketing.
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Mike Mitchell named president and CEO of Dreyer's Grand Ice Cream

May 11, 2009

Mike Mitchell, (ND '82)
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Business faculty receive grant for teen obesity project

April 24, 2009

Notre Dame faculty members Elizabeth Moore and Corey Angst are working with a local physicians group to combat teen obesity using text messaging, social networking sites and other communications technology.
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An AIG ethics lesson

March 23, 2009

Following public outrage over AIG executive bonuses, Professor Patrick Murphy explains the difference between “legal” and “ethical” actions.
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Locals opine about AIG, give their thoughts on bonuses, legislation

March 21, 2009

March 2009, South Bend Tribune, interviews Patrick Murphy, professor of marketing and C.R. Smith co-director of the Institute for Ethical Business Worldwide.
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