Marketing Department Articles for '2009'
December 18, 2009
Marketing Associate Professor Elizabeth Moore recently won the Thomas C. Kinnear award for her research into online food marketing to children.
November 23, 2009
Carol Phillips, adjunct professor of marketing at the University of Notre Dame, comments about common misconceptions baby boomers have about Millennials and the marketing implications.
November 20, 2009
Great ideas for marketing NASCAR earned a team of Notre Dame undergraduates first place in a semester-long marketing competition.
September 24, 2009
William McCahill, (ND '70)
June 16, 2009
Tough financial times call for innovation when it comes to product strategy. At the same time, economic uncertainty means consumers are more likely to hold to familiar brands. Carol Phillips, adjunct marketing instructor, advises companies how to balance
June 4, 2009
William L. Wilkie was awarded the Lifetime Achievement Award in recognition of his outstanding contributions in the field of marketing and society, public policy and marketing ethics. Wilkie is among the most-cited authors in the field of marketing.
May 11, 2009
Mike Mitchell, (ND '82)
April 24, 2009
Notre Dame faculty members Elizabeth Moore and Corey Angst are working with a local physicians group to combat teen obesity using text messaging, social networking sites and other communications technology.
March 23, 2009
Following public outrage over AIG executive bonuses, Professor Patrick Murphy explains the difference between “legal” and “ethical” actions.
March 21, 2009
March 2009, South Bend Tribune, interviews Patrick Murphy, professor of marketing and C.R. Smith co-director of the Institute for Ethical Business Worldwide.