Marketing Department Articles for '2010'
November 19, 2010
An advertising campaign that educates consumers about the bottled water industry and its environmental impact wins the 2010 EthicMark Award.
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October 29, 2010
This article about negative political ads was written by Marketing Professor John Gaski
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October 15, 2010
Mark Oldani (ND, '88)
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September 2, 2010
John F. Bowie (ND, '85)
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August 27, 2010
“A Conversation with Tom Ridge,” will be held at the Mendoza College of Business Jordan Auditorium from 3:30-5 p.m. on Sept.10. The event is free and open to the public.
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August 23, 2010
Carol Phillips, president of market research firm Brand Amplitude and an adjunct professor of marketing at the University of Notre Dame, has studied millennials and what drives them.
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August 3, 2010
Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
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August 3, 2010
Dean Carolyn Woo comments about the University of Notre Dame's #1 ranking for undergraduate colleges attended by chief executive officers of the 100 largest U.S. financial firms.
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July 28, 2010
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
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July 25, 2010
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about the susceptibility of consumers to advertising.
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