Faculty & Departments

Marketing Department Articles for '2010'

Notre Dame Marketing Dept. honors ethical ad campaigns with 2010 EthicMark Awards

November 19, 2010

An advertising campaign that educates consumers about the bottled water industry and its environmental impact wins the 2010 EthicMark Award.
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Positive effects of negative political ads

October 29, 2010

This article about negative political ads was written by Marketing Professor John Gaski
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Central Parking Announces Appointment of Mark H. Oldani as Senior Vice President

October 15, 2010

Mark Oldani (ND, '88)
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Church's Hires New President for U.S. Operations

September 2, 2010

John F. Bowie (ND, '85)
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Tom Ridge, former Homeland Security chief, to talk at Notre Dame

August 27, 2010

“A Conversation with Tom Ridge,” will be held at the Mendoza College of Business Jordan Auditorium from 3:30-5 p.m. on Sept.10. The event is free and open to the public.
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How IT will change when Gen Y runs the show

August 23, 2010

Carol Phillips, president of market research firm Brand Amplitude and an adjunct professor of marketing at the University of Notre Dame, has studied millennials and what drives them.
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5 Questions to Tell If Your Brand Strategy is Ready for Social Media

August 3, 2010

Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
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Notre Dame is No. 1 producer of CEOs at top financial firms

August 3, 2010

Dean Carolyn Woo comments about the University of Notre Dame's #1 ranking for undergraduate colleges attended by chief executive officers of the 100 largest U.S. financial firms.
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How to Make Chess Sizzle

July 28, 2010

Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
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The Boston Globe Column: Happy Meals and Old Spice Guy

July 25, 2010

Carol Phillips, marketing adjunct professor at the Mendoza College, talks about the susceptibility of consumers to advertising.
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