Marketing Department Articles for '2010'
July 11, 2010
The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
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June 14, 2010
Consumers say they will spend $500 for a camera with all the bells and whistles, but will they when it comes time to buy? Tim Gilbride's marketing research helps companies sort out what consumers will really do.
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May 26, 2010
Marketing Professor John Sherry recently won an outstanding paper award for his research into the American Girl brand and how themed brand stores create powerful consumer experiences.
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May 15, 2010
Cincinnati.com quotes marketing professor Patrick Murphy about Procter & Gamble's encounter with the oline world of bloggers and social networking
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May 11, 2010
WSBT interviews Marketing Professor Pat Murphy about the future of video stores
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May 7, 2010
The Mendoza College earned the most top-10 specialty rankings in a recently released Bloomberg Businessweek survey.
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April 20, 2010
Jerry White, an activist known for his work to ban landmines, will be the speaker at the 2010 Graduate Commencement for the Mendoza College of Business.
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March 24, 2010
The Mendoza College Commencement Web site provides news and information about the College and University 2010 ceremonies.
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March 4, 2010
The University of Notre Dame's Mendoza College of Business took the top spot on Bloomberg BusinessWeek's 2010 ranking of the nation's best undergraduate business programs, a first for the school.
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