Faculty & Departments

Marketing Department Articles for '2010'

Shoppers like American Girl experience

July 11, 2010

The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
Read More


Q&A with Tim Gilbride: What do consumers really want?

June 14, 2010

Consumers say they will spend $500 for a camera with all the bells and whistles, but will they when it comes time to buy? Tim Gilbride's marketing research helps companies sort out what consumers will really do.
Read More


John Sherry wins outstanding paper award for American Girl research

May 26, 2010

Marketing Professor John Sherry recently won an outstanding paper award for his research into the American Girl brand and how themed brand stores create powerful consumer experiences.
Read More


P&G scrambles to stem Pampers brouhaha

May 15, 2010

Cincinnati.com quotes marketing professor Patrick Murphy about Procter & Gamble's encounter with the oline world of bloggers and social networking
Read More


Future of video stores questioned after chain's closure

May 11, 2010

WSBT interviews Marketing Professor Pat Murphy about the future of video stores
Read More


Notre Dame business school gets high marks in Bloomberg Businessweek specialty rankings

May 7, 2010

The Mendoza College earned the most top-10 specialty rankings in a recently released Bloomberg Businessweek survey.
Read More


Nobel Laureate to speak at Notre Dame Business graduate commencement

April 20, 2010

Jerry White, an activist known for his work to ban landmines, will be the speaker at the 2010 Graduate Commencement for the Mendoza College of Business.
Read More


Notre Dame Mendoza College Commencement Information

March 24, 2010

The Mendoza College Commencement Web site provides news and information about the College and University 2010 ceremonies.
Read More


Best Undergraduate B-Schools 2010

March 4, 2010

The University of Notre Dame's Mendoza College of Business took the top spot on Bloomberg BusinessWeek's 2010 ranking of the nation's best undergraduate business programs, a first for the school.
Read More


The Best B-Schools vs. the Recession

March 4, 2010


Read More