Marketing Department Articles for '2010'
July 11, 2010
The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
June 14, 2010
Consumers say they will spend $500 for a camera with all the bells and whistles, but will they when it comes time to buy? Tim Gilbride's marketing research helps companies sort out what consumers will really do.
May 26, 2010
Marketing Professor John Sherry recently won an outstanding paper award for his research into the American Girl brand and how themed brand stores create powerful consumer experiences.
May 15, 2010
Cincinnati.com quotes marketing professor Patrick Murphy about Procter & Gamble's encounter with the oline world of bloggers and social networking
May 11, 2010
WSBT interviews Marketing Professor Pat Murphy about the future of video stores
May 7, 2010
The Mendoza College earned the most top-10 specialty rankings in a recently released Bloomberg Businessweek survey.
April 20, 2010
Jerry White, an activist known for his work to ban landmines, will be the speaker at the 2010 Graduate Commencement for the Mendoza College of Business.
March 24, 2010
The Mendoza College Commencement Web site provides news and information about the College and University 2010 ceremonies.
March 4, 2010
The University of Notre Dame's Mendoza College of Business took the top spot on Bloomberg BusinessWeek's 2010 ranking of the nation's best undergraduate business programs, a first for the school.