Faculty & Departments

Marketing Department Articles for '2013'

Tailgating gets online playbooks

November 8, 2013

Marketing Professor John Sherry discusses his research into tailgating as a cultural ritual in this New York Times article.
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Outsourcing family: Bridal registries replace matriarch with marketplace, new study shows

February 26, 2013

Marketing Professor Tonya Williams Bradford examines gift registries as part of a larger set of wedding rituals, and the implications of retailers playing a central role.
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