The Notre Dame MBA

 BUSINESS ANALYTICS  

Elective Courses

Choose 2 concentration electives.

FIN 70230 BUSINESS FORECASTING AND DATA MINING

2 credit hours

Forecasts may be either subjective or objective. A subjective forecast can be prepared by reading extensively about a situation and the economy and then combining this information through some unspecified judgment process to come up with a forecast. The objective approach to forecasting involves developing a model, which is generally constructed by studying past relationships between the item to be forecast and the factors thought to affect it. This course concentrates on these objective methods of forecasting. Economic forecasting in general, and this course in particular, are designed to explain the nature of the real world; the intent is to integrate theory and application.

MGT 70650 BUSINESS INTELLIGENCE

2 credit hours

This course will cover several techniques needed to capitalize on the unprecedented availability of information and to meet the growing demand for better and faster decision support from such information. This course material will provide an understanding of various methods used to extract knowledge from data, such as data mining, as well as with important tools to improve managerial decision-making. Cases from finance, management, marketing, and operations will be used as illustrations.

MGT 70750 SPREADSHEET DECISION MODELING

2 credit hours

Managers today must increasingly make decisions on issues that are complex and have quantitative aspects. This course explores how spreadsheet-based tools can improve this type of decision making. All tools are studied in the context of real-world applications from several business functions: operations, finance, and accounting. Specific applications include logistics systems, process improvement, portfolio selection, financial planning, options pricing, and cash balance analysis. General principles that can enhance the choice and application of these tools will be discussed. Only a basic familiarity with spreadsheets is assumed.

 

 Elective Courses:

Choose 4 concentration electives.

MGT 70100 ADVANCED STATISTICAL INFERENCE

2 credit hours

In Advanced Statistical Inference students learn a variety of topics that go beyond basic statistics in order to make evidence based decisions when data consist of multiple variables and/or multiple groups. Specific topics include advanced regression techniques, simple and factorial analysis of variance and covariance, chi-square goodness of fit and tests of independence, inference for proportions, comparison of two means, and multivariate analysis of variance. The emphasis throughout the course will be on (a) gaining a conceptual understanding of the method, (b) how to apply the method to other examples and situations, (c) how to implement the method using SPSS and/or Excel, (d) implications for conclusions that can be drawn from observational and experimental research, and (e) how to interpret the results of the analysis in an effort to learn from data and help guide evidence based decisions.
Prerequisite: MGT 60100 (Statistics in Business at the MBA level)

MGT 70510 COMMERCIALIZATION ANALYTICS

2 credit hours

 New venture failure estimates range from as low as 50% to as high as 95%. The reason? Inability to commercialize the product or service. Commercialization is defined as the process or cycle of introducing a new product into the market, and it is arguably the most important component in determining a ventures success. As Peter Drucker states in his book Innovation and Entrepreneurship, "The test of an innovation, after all, lies not in novelty, its scientific content, or its cleverness. It lies in its success in the marketplace." This course will provide the framework for understanding the questions to be answered about the commercial viability of a product or service, and will employ tools to assess and make needed changes throughout the lifecycle of a venture to optimize success.

MARK 70120 MARKETING ANALYTICS

2 credit hours

The gap between marketing theory and marketing practice has narrowed considerably due to the availability of data and practical methods of analyzing and using that data. Students will learn how theoretical models are implemented to make practical decisions; this includes formal models as well as simple marketing metrics. Representative topics include marketing return on investment, customer lifetime value, other key performance indicators, and optimal marketing mix allocation decisions. This course is appropriate for individuals considering careers in brand management, product management, retail management, or consulting.

MARK 70100 MARKETING RESEARCH

2 credit hours

Market information is critical for firms. Without it, organizations operate blindly and the likelihood of misinformed and erroneous decisions is greatly increased. Accordingly, the goal of the course is to inform participants how to engage in market research. Specifically, students will learn a) to critically evaluate what information is necessary to make more informed decisions, b) the various approaches organizations use to obtain the information, and c) the most commonly used techniques necessary to analyze the data. In the process, course participants will have the opportunity to manage and conduct a research project for a client of their choosing.

 

 

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 BUSINESS LEADERSHIP  

 Elective Courses

Choose 3 concentration electives.

MGT 70910 BUSINESS MODEL INNOVATION

2 credit hours

The objective of this advanced strategy class is to help students develop the ability to improve firm performance through strategic business model innovation. Although significant elements of this class will focus on strategy frameworks and theoretical tools for understanding business models, we will also work on developing leadership skills for advancing frame-breaking ideas in both dynamic and rigid organizations. Core theoretical models of bounded rationality and core rigidities will be examined to understand the structure of psychological and organizational resistance to fresh leadership and ideas. The fundamentals of "blue ocean" strategies will be examined deeply in addition to a range of cases in a wide variety of industries. The underlying theme to the course will be to help students develop a rigorous and continuous method of thinking outside-of-the-box to consider how sustainable competitive advantage can be achieved through market-making and dramatic strategic initiatives rather than just incremental strategy and just-better-than-the-competition execution.

MARK 70110 COMPETITIVE GROWTH STRATEGY

2 credit hours

In this course you will learn and apply an actionable framework for building growth strategy that applies to any organization: small, large, for-profit, non-profit. The core of the process is uncovering the broad landscape of growth opportunities and then zeroing in on deeply understanding the value sought by customers and breaking down that value (both known and unknown) into actionable parts. You'll learn how to then build a growth strategy plan around a unique value proposition that leverages the firm's key capabilities and corrects for existing points of non-value. Plans will also emphasize how to build a customer-centric perspective into the organization. Each student will be involved in a team growth strategy project, building a growth plan for either a for-profit or non-profit organization.

MGT 70460 INTERNATIONAL MANAGEMENT

2 credit hours

Often, international business is conducted with and through people from various cultural backgrounds. Cultural differences, if not understood and bridged, can be significant barriers to the implementation and success of a business venture. This course focuses on the management of the multinational corporation (MNC). The objective of this course is to provide MBA students with a basic understanding of how to conduct business across cultures and borders. Particular attention will be given to: specific managerial challenges and opportunities faced by MNCs; knowledge and conceptual frameworks necessary to understand and manage MNCs; the political, economic and legal environments in which MNCs operate; the effect of national cultures on international management; the strategy and organization of MNCs including entry strategies, strategic alliances, joint ventures as well as organization structures and issues of control and coordination; topics related to individual behavior within MNCs, such as motivation and leadership in a global context and international business careers.

MGT 70420 INNOVATION AND DESIGN

4 credit hours

We will explore how to do innovation, both at the individual level – how can we become more innovative – and organizationally – how can we make the organizations we lead more innovative. We will start with a very basic definition of innovation as, “new ideas that matter,” and then we will spend the semester developing a much richer and more nuanced understanding of what that means and how to do it well. We are going to learn about innovation as much by living it as by studying it. Innovation requires heightened abilities to notice, remember, unlearn, see, hear, recognize, and understand. Innovation involves curiosity, wonderment, inquisitiveness, synthesizing, linking, probing, exploring, experimentation and prototyping. It also involves risk taking. Nothing ventured, nothing gained applies to innovation too.

MGT 70430 NEGOTIATION

2 credit hours

The purpose of this course is to introduce the theory and processes of negotiation as it is practiced in a variety of settings. The course is designed to be relevant to the broad spectrum of negotiation problems that are faced by managers and professionals. Thus, the content is relevant to students interested in marketing, real estate, consulting, entrepreneurship, or mergers and acquisitions. In addition, the course will emphasize negotiations that occur in the daily life of the manager.

This course is designed to complement the technical and diagnostic skills learned in other courses at Notre Dame. A basic premise of the course is that while a manager needs analytic skills to discover optimal solutions to problems, a broad array of negotiation skills is needed to get these solutions accepted and implemented. The course will allow participants the opportunity to develop these skills experientially and to understand negotiation in useful analytical frameworks. Considerable emphasis will be placed on simulations, role playing, and cases.

MGT 70490 ORGANIZATIONAL CONSULTING

2 credit hours

The primary intent of this course is to enhance the student’s capabilities in three key areas that are important for consultants. The first of these builds specifically on the core Problem Solving course, and it is the ability to successfully develop a solution to a difficult problem faced by a business organization. This course provides a ‘live client’ on which students will practice their problem solving skills and a number of the deliverables specifically concern the problem solving process. The second area is the ability of consultants to facilitate solution implementation and this course extends the treatment of that topic beyond the problem solving course. In addition to the solution, students are expected to assist the client by offering advice on implementation. Finally, the third area is the ability to successfully execute a consulting engagement, from entry through exit. This includes preparation in advance of the engagement, the process of disciplined inquiry, the evolution of the problem statement, the effective communication of the business case, and the effective communication of the solution along with a ‘roadmap’ for effective implementation.

MGT 70699 Strategic Business Technology

2 credit hours

This course takes a strategic, business focused approach to technology. The curriculum is non-technical and emphasizes the analysis of business frameworks used to maximize the value of a technology to reshape organizational strategy and culture. Class topics explore "best practices" of companies that excel at creating value through successful implementation of technology. Other topics are intended to expose the potential impact resulting from mismanaged technology projects which can threaten the survival of the firm. Some topics are focused on an emerging technology and its potential impact on the economy, industries and populations. The goal is to provide an understanding of the challenges posed in the alignment of technology solutions with business strategy.

 

 Elective Courses:

Choose 1 concentration elective.

MGT 70100 ADVANCED STATISTICAL METHODS FOR MANAGERS

2 credit hours

In Advanced Statistical Methods for Managers students learn a variety of topics that go beyond basic statistics in order to make evidence based managerial decisions when data consist of multiple variables and/or complicated data structures. Specific topics include advanced regression techniques, simple and factorial analysis of variance and covariance, chi-square goodness of fit and tests of independence, inference for proportions, multivariate analysis of variance, discriminate analysis, classical test theory, and exploratory factor analysis. The emphasis throughout the course will be on (a) gaining a conceptual understanding of the method, (b) how to apply the method to other examples and situations, (c) how to implement the method using SPSS, (d) implications for conclusions that can be drawn from observational and experimental research, and (e) how to interpret the results of the analysis in an effort to learn from data and help guide managerial decisions.

MGT 70650 BUSINESS INTELLIGENCE

2 credit hours

The course will cover several techniques needed to capitalize on the unprecedented availability of information and to meet the growing demand for better and faster decision support from such information. This course material will provide an understanding of various methods used to extract knowledge from data, such as data mining, as well as with important tools to improve managerial decision-making. Cases from finance, management, marketing, and operations will be used as illustrations.

MGT 70720 INTERNATIONAL OPERATIONS

2 credit hours

Course description forthcoming.

MGT 70750 SPREADSHEET DECISION MODELING

2 credit hours

Managers today must increasingly make decisions on issues that are complex and have quantitative aspects. This course explores how spreadsheet-based tools can improve this type of decision making. All tools are studied in the context of real-world applications from several business functions: operations, finance, and accounting. Specific applications include logistics systems, process improvement, portfolio selection, financial planning, options pricing, and cash balance analysis. General principles that can enhance the choice and application of these tools will be discussed. Only a basic familiarity with spreadsheets is assumed.

 

Elective Courses:

Choose 1 concentration elective.

ACCT 70120 CORPORATE FINANCIAL REPORTING

2 credit hours

The objective of this course is for students to read, understand, and critically evaluate financial statement information. These skills are necessary for business analyses and understanding the financial press. Topics examined include owners equity and stock compensation, pensions and other post retirement benefits, the equity method, derivatives, consolidations, securitization and variable interest entities, foreign currency, foreign subsidiaries and hedging, and segment disclosures.

ACCT 70690 STRATEGIC BUSINESS TECHNOLOGY

2 credit hours

This course takes a strategic, business focused approach to technology. The curriculum is non-technical and emphasizes the analysis of business frameworks used to maximize the value of a technology to reshape organizational strategy and culture. Class topics explore "best practices" of companies that excel at creating value through successful implementation of technology. Other topics are intended to expose the potential impact resulting from mismanaged technology projects which can threaten the survival of the firm. Some topics are focused on an emerging technology and its potential impact on the economy, industries and populations. The goal is to provide an understanding of the challenges posed in the alignment of technology solutions with business strategy.

ACCT 70200 STRATEGIC COST MANAGEMENT

2 credit hours

This course is concerned with the development and use of cost information to create, communicate, implement and control strategies. This course requires you to take theoretical constructs, and using the firm’s internal accounting system, apply them to actual, real-world managerial problems. Accordingly, this course is a problem-solving course, and as such requires you to gain familiarity with the topics by working on problems taken from practice. The topics covered include use of cost accounting in various internal decisions, transfer pricing, activity-based costing, customer profitability reporting, to name but a few. We will discuss both the benefits and limitations of accounting information in the context of various decisions and performance evaluation. This course is not about technical journal entries, detailed calculation of process costing, alternative computational methods of variances etc. Many of these cost accounting topics are described at a conceptual level. The focus is on the use of cost information in the context of various decisions and understanding the incentives of the parties involved in the decision. The textbook, selected problems at the end of each chapter and cases form the basis of the class discussions. One does not need any cost accounting background to take this course. We will build from basics.

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CONSULTING

Required Courses

Must take all of the following concentration track requirements.

MGT 70490 ORGANIZATIONAL CONSULTING

2 credit hours

The primary intent of this course is to enhance the student’s capabilities in three key areas that are important for consultants. The first of these builds specifically on the core Problem Solving course, and it is the ability to successfully develop a solution to a difficult problem faced by a business organization. This course provides a ‘live client’ on which students will practice their problem solving skills and a number of the deliverables specifically concern the problem solving process. The second area is the ability of consultants to facilitate solution implementation and this course extends the treatment of that topic beyond the problem solving course. In addition to the solution, students are expected to assist the client by offering advice on implementation. Finally, the third area is the ability to successfully execute a consulting engagement, from entry through exit. This includes preparation in advance of the engagement, the process of disciplined inquiry, the evolution of the problem statement, the effective communication of the business case, and the effective communication of the solution along with a ‘roadmap’ for effective implementation.

Elective Courses:

Choose 1 concentration electives.

FIN 70400 CORPORATE RESTRUCTURING MERGERS AND ACQUISITIONS

2 credit hours

The objective of this course is to facilitate understanding of corporate merger and acquisition activity, restructurings, and corporate governance. This includes exploring the theory and evidence regarding these topics, the motives for these transactions, the sources of value-added, and managerial incentives to engage in or resist these activities. In this class, you will learn how to apply discounted cash flow and other techniques for valuation purposes. Case projects and valuation assignments will be used to apply financial theory and valuation techniques in real-world situations. Classroom discussion of current M&A related activities will be used to reinforce key concepts. The structure of the class is a combined lecture/class discussion format with a great deal of emphasis on active learning. We will rely heavily upon case studies of past events and news articles of current events to illustrate how financial theory can be applied in an actual business environment.

FIN 70430 FINANCING THE CORPORATION

2 credit hours

This course will focus primarily on how corporations raise money in various ways to meet their funding needs, both short- and long-term. The first portion will look at domestic, U.S. dollar funding mechanisms and the second portion will cover funding in foreign currencies. The course will cover private and public debt markets, the Eurobond market and how multinationals use derivatives to manage their required international financing.

FIN 70440 FINANCIAL POLICY

2 credit hours

This course provides a framework for the evaluation of corporate financial policy decisions. Topics covered include financial statement analysis, financial planning, working capital management, the dividend decision, leasing, options, warrants, convertibles, risk management and international financial management. Emphasis is placed on practical applications and the use of financial methods in decision-making.

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Elective Courses:

Choose 1 concentration electives.

MARK 70300 BRAND STRATEGY

2 credit hours

More and more firms of all types have come to the realization that one of the most valuable assets they have is the brand names associated with their products or services. This course will take an intensive, hands-on look at how brands are created, nurtured and extended. Our premise is that brands are an essential, often overlooked component of any company’s success. We will move quickly to a real-world exploration of the why’s, what’s and how’s of brands.

Brand Strategy is an advanced MBA elective that addresses important branding decisions faced by organizations. Its basic objectives are to: provide insight as to why brands matter; develop a working knowledge of the concept of brand equity and how it is built; develop familiarity with the important issues in planning and evaluating brand strategies (brand vision, brand positioning, brand elements, IMC plan, measurement, etc.); provide the appropriate theories, models, and other tools to make better branding decisions; and provide a forum to apply these principles.

In the course, emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making with respect to brands. One aim of the course is to make these concepts relevant for any type of organization (public or private, large or small).

MARK 70110 COMPETITIVE GROWTH STRATEGY

2 credit hours

In this course you will learn and apply an actionable framework for building growth strategy that applies to any organization: small, large, for-profit, non-profit. The core of the process is uncovering the broad landscape of growth opportunities and then zeroing in on deeply understanding the value sought by customers and breaking down that value (both known and unknown) into actionable parts. You'll learn how to then build a growth strategy plan around a unique value proposition that leverages the firm's key capabilities and corrects for existing points of non-value. Plans will also emphasize how to build a customer-centric perspective into the organization. Each student will be involved in a team growth strategy project, building a growth plan for either a for-profit or non-profit organization.

MARK 70550 CULTURE, CONSUMPTION, AND MARKETING

2 credit hours

Contemporary marketing requires a holistic understanding of fantasy and behavior as they interact in marketplaces around the globe. This course will help you comprehend, stimulate, manage and resist desire as you unpack the forces that shape and reflect the culture(s) of consumption. You will grasp the market as a complex system of material and metaphysical interactions, and learn to manipulate these interactions in a pro-social, ethical manner. Tempering interdisciplinary perspectives with a symbolic cast and combining the techniques of systematic introspection with participant observation, you will examine the many ways that consumption ramifies throughout daily life. Marketer and consumer misbehavior will also be probed. Cultural, sub-cultural, generational, class, life course and group influences on marketing and consumption will be investigated. Semiotic interpretation, cross-cultural analysis, scenario planning, trend projection and other frameworks are employed throughout the quarter. This course is especially useful if you want to comprehend the "human" aspects of marketing, especially as they influence the "technical", and if you seek insight into the deep structure of your own motivations. Its most immediate relevance is to careers in consulting and entrepreneurship, category and brand management, new product development, advertising and multicultural marketing.

MARK 70100 MARKETING RESEARCH

2 credit hours

Market information is critical for firms. Without it, organizations operate blindly and the likelihood of misinformed and erroneous decisions is greatly increased. Accordingly, the goal of the course is to inform participants how to engage in market research. Specifically, students will learn a) to critically evaluate what information is necessary to make more informed decisions, b) the various approaches organizations use to obtain the information, and c) the most commonly used techniques necessary to analyze the data. In the process, course participants will have the opportunity to manage and conduct a research project for a client of their choosing.

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Elective Courses:

Choose 2 concentration electives.

FIN 70230 BUSINESS FORECASTING AND DATA MINING

2 credit hours

Forecasts may be either subjective or objective. A subjective forecast can be prepared by reading extensively about a situation and the economy and then combining this information through some unspecified judgment process to come up with a forecast. The objective approach to forecasting involves developing a model, which is generally constructed by studying past relationships between the item to be forecast and the factors thought to affect it. This course concentrates on these objective methods of forecasting. Economic forecasting in general, and this course in particular, are designed to explain the nature of the real world; the intent is to integrate theory and application.

MGT 70650 BUSINESS INTELLIGENCE

2 credit hours

The course will cover several techniques needed to capitalize on the unprecedented availability of information and to meet the growing demand for better and faster decision support from such information. This course material will provide an understanding of various methods used to extract knowledge from data, such as data mining, as well as with important tools to improve managerial decision-making. Cases from finance, management, marketing, and operations will be used as illustrations.

MGT 70420 INNOVATION AND DESIGN

4 credit hours

We will explore how to do innovation, both at the individual level – how can we become more innovative – and organizationally – how can we make the organizations we lead more innovative. We will start with a very basic definition of innovation as, "new ideas that matter," and then we will spend the semester developing a much richer and more nuanced understanding of what that means and how to do it well. We are going to learn about innovation as much by living it as by studying it. Innovation requires heightened abilities to notice, remember, unlearn, see, hear, recognize, and understand. Innovation involves curiosity, wonderment, inquisitiveness, synthesizing, linking, probing, exploring, experimentation and prototyping. It also involves risk taking. Nothing ventured, nothing gained applies to innovation too.

MGT 70720 INTERNATIONAL OPERATIONS

Course description forthcoming.

2 credit hours

MGT 70430 NEGOTIATION

2 credit hours

The purpose of this course is to introduce the theory and processes of negotiation as it is practiced in a variety of settings. The course is designed to be relevant to the broad spectrum of negotiation problems that are faced by managers and professionals. Thus, the content is relevant to students interested in marketing, real estate, consulting, entrepreneurship, or mergers and acquisitions. In addition, the course will emphasize negotiations that occur in the daily life of the manager.

This course is designed to complement the technical and diagnostic skills learned in other courses at Notre Dame. A basic premise of the course is that while a manager needs analytic skills to discover optimal solutions to problems, a broad array of negotiation skills is needed to get these solutions accepted and implemented. The course will allow participants the opportunity to develop these skills experientially and to understand negotiation in useful analytical frameworks. Considerable emphasis will be placed on simulations, role playing, and cases.

MGT 70750 SPREADSHEET DECISION MODELING

2 credit hours

Managers today must increasingly make decisions on issues that are complex and have quantitative aspects. This course explores how spreadsheet-based tools can improve this type of decision making. All tools are studied in the context of real-world applications from several business functions: operations, finance, and accounting. Specific applications include logistics systems, process improvement, portfolio selection, financial planning, options pricing, and cash balance analysis. General principles that can enhance the choice and application of these tools will be discussed. Only a basic familiarity with spreadsheets is assumed.

MGT 70690 STRATEGIC BUSINESS TECHNOLOGY

2 credit hours

This course takes a strategic, business focused approach to technology. The curriculum is non-technical and emphasizes the analysis of business frameworks used to maximize the value of a technology to reshape organizational strategy and culture. Class topics explore "best practices" of companies that excel at creating value through successful implementation of technology. Other topics are intended to expose the potential impact resulting from mismanaged technology projects which can threaten the survival of the firm. Some topics are focused on an emerging technology and its potential impact on the economy, industries and populations. The goal is to provide an understanding of the challenges posed in the alignment of technology solutions with business strategy.

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CORPORATE FINANCE

Required Courses

Choose 3 concentration electives.

FIN 70400 CORPORATE RESTRUCTURING MERGERS AND ACQUISITIONS

2 credit hours

The objective of this course is to facilitate understanding of corporate merger and acquisition activity, restructurings, and corporate governance. This includes exploring the theory and evidence regarding these topics, the motives for these transactions, the sources of value-added, and managerial incentives to engage in or resist these activities. In this class, you will learn how to apply discounted cash flow and other techniques for valuation purposes. Case projects and valuation assignments will be used to apply financial theory and valuation techniques in real-world situations. Classroom discussion of current M&A related activities will be used to reinforce key concepts. The structure of the class is a combined lecture/class discussion format with a great deal of emphasis on active learning. We will rely heavily upon case studies of past events and news articles of current events to illustrate how financial theory can be applied in an actual business environment.

FIN 70610 EQUITY VALUATION

2 credit hours

This course covers the theory and practice of security valuation. The emphasis is on equity analysis as it applies to the aggregate market, alternative industries, and individual companies. The central theme of the course is the pricing of equity securities using discounted cash flow methods. Students will apply these concepts to the valuation of a specific company, with the goal of becoming an expert on that firm.

FIN 70440 FINANCIAL POLICY

2 credit hours

This course provides a framework for the evaluation of corporate financial policy decisions. Topics covered include financial statement analysis, financial planning, working capital management, the dividend decision, leasing, options, warrants, convertibles, risk management and international financial management. Emphasis is placed on practical applications and the use of financial methods in decision-making.

FIN 70430 FINANCING THE CORPORATION

2 credit hours

This course will focus primarily on how corporations raise money in various ways to meet their funding needs, both short- and long-term. The first portion will look at domestic, U.S. dollar funding mechanisms and the second portion will cover funding in foreign currencies. The course will cover private and public debt markets, the Eurobond market and how multinationals use derivatives to manage their required international financing.

Elective Courses:

Choose 2 concentration electives.

FIN 70450 BOND ISSUE PROCESS

2 credit hours

This course will go through the same process major corporations use in issuing debt in the public markets, either U.S., European, or global. We will work with a major investment bank in the process and the class will interact directly or via conference phone on a weekly basis with the bank to execute the debt issuance. This will include developing the financing strategy, looking at various alternatives in the market, negotiating standard documentation, and executing a swap as part of the process. Most semesters, this will be a "mock" issue, but on occasion, the class will work on a real time financing to be undertaken by the University.

FIN 70480 BOND MARKETS AND INSTRUMENTS

2 credit hours

This course examines fixed income securities and markets. The primary goal is to give students an introduction to major concepts and skills used in fixed income anlysis. It should also benefit students considering the CFA Program. Topics covered include: bond mathematics, bond sectors and instruments, interest rate risk, duration and convexity, term structure and volatility of interest rates, valuing bonds with embedded options, mortgage backed and asset-backed securities, interest rate risk management, and calculations of spot rates and forward rates.

FIN 70230 BUSINESS FORECASTING AND DATA MINING

2 credit hours

Forecasts may be either subjective or objective. A subjective forecast can be prepared by reading extensively about a situation and the economy and then combining this information through some unspecified judgment process to come up with a forecast. The objective approach to forecasting involves developing a model, which is generally constructed by studying past relationships between the item to be forecast and the factors thought to affect it. This course concentrates on these objective methods of forecasting. Economic forecasting in general, and this course in particular, are designed to explain the nature of the real world; the intent is to integrate theory and application.

FIN 70330 COMMERCIAL BANKING

2 credit hours

This course is designed to give an overview of commercial banking, particularly from the perspective of the commercial banker. After an overview of where commercial banks fit into the financial services industry and how they are regulated, we then take a look at their typical structures and gain some insight into understanding their financial statements and evaluating their performance. You’ll also learn about how banks fund themselves, including regulatory issues regarding their capital. We then spend significant time on a bank’s lending function, looking at various types of borrowers; loan structures; collateral arrangements; the lending decision process and documentation; and how a bank monitors its loan portfolio. Then, we’ll look at the products and services banks market, and how they market them, including international banking and the role banks play to meet their customers’ offshore needs. Finally, you’ll learn about relationship management – how banks prospect for customers and how they nurture and build existing client relationships. We look at large, multinational banks, as well as regional and local banks. Several bankers will be guest speakers to cover certain topics from their day-to-day perspective. By the end of the semester, you should have gained an insight into commercial banking and the integral role the banks play in the financial functioning of our economy and with their individual customers.

ACCT 70120 CORPORATE FINANCIAL REPORTING

2 credit hours

The objective of this course is for students to read, understand, and critically evaluate financial statement information. These skills are necessary for business analyses and understanding the financial press. Topics examined include owners equity and stock compensation, pensions and other post retirement benefits, the equity method, derivatives, consolidations, securitization and variable interest entities, foreign currency, foreign subsidiaries and hedging, and segment disclosures.

FIN 70490 ECONOMIC INCENTIVES IN CONTRACTS

2 credit hours

This is a graduate level course on financial contracts with an emphasis on investor protection. The main focus of this course will be on understanding underlying principles of contracts and develop skills to apply them to various corporate finance problems. We will explore how corruption, incentives, monitoring, discretion, limited liability, threshold behavior, hold up problem, and legal environments influence financial contracts. Applications include compensation contracts, free cash flow problem, financial crisis, bank lending, bankruptcy, corporate control, and spinoffs. Through these examples, students will hopefully walk away with the ability to recognize pitfalls that appear in daily business activities, and thereby become better managers or professionals in variety of business activities.

FIN 70410 MERGERS AND ACQUISITIONS PRACTICUM

2 credit hours

The objective of this course is to understand various aspects of the corporate acquisition market, including sources of acquisition synergies, valuation and pricing of acquisition targets, takeover defenses, the roles of management incentives and compensation, financing methods, the roles of insider and institutional shareholders, and regulations and taxes.

FIN 70820 MATHEMATICAL METHODS IN FINANCIAL ECONOMICS

4 credit hours

This interdisciplinary course is designed to foster interaction between finance and mathematics at Notre Dame. For each unit of the course, the mathematical components of the financial problem as well as the problem itself will be addressed. The following topics in financial economics will be included in the course: Arbitrage pricing of financial assets, Pricing of stock options, Risk assessment, Portfolio decisions and risk management and Equilibrium pricing of financial assets. These topics will be addressed in continuous and discrete time. The necessary mathematical background from differential equations and probability theory will be provided. Students will work in interdisciplinary groups to develop final projects which use quantitative methods to address current issues in financial economics such as what risk management techniques led to the sub-prime lending crisis.

FIN 70700 REAL ESTATE FUNDAMENTALS

2 credit hours

In contrast to academic disciplines such as physics, history, or psychology, real estate as a course of study is about the application of many disciplines (law, architecture, engineering, finance, urban economics, and ecology) to the processes of private decision-making and public policy involving land use. Real estate can be taught from many perspectives and real estate decision-makers, regardless of their area of expertise, must understand the institutional background in which real estate decisions are made. Real Estate Fundamentals is a first course in real estate studied in the context of economic decision- making. The course objectives are two-fold: i) to provide institutional background (legal, regulatory, markets, etc.) and economic foundations for those whose careers may be in real estate-related areas; ii) to prepare students for more advanced study in real estate economics. The course coverage will include legal elements of property ownership, the real estate regulatory process, methods of real estate valuation, real estate sales processes, mortgage markets and financial contracts, leases and income generation, taxation, and elements of real estate development.

ACCT 70200 STRATEGIC COST MANAGEMENT

2 credit hours

This course is concerned with the development and use of cost information to create, communicate, implement and control strategies. This course requires you to take theoretical constructs, and using the firm’s internal accounting system, apply them to actual, real-world managerial problems. Accordingly, this course is a problem-solving course, and as such requires you to gain familiarity with the topics by working on problems taken from practice. The topics covered include use of cost accounting in various internal decisions, transfer pricing, activity-based costing, customer profitability reporting, to name but a few. We will discuss both the benefits and limitations of accounting information in the context of various decisions and performance evaluation. This course is not about technical journal entries, detailed calculation of process costing, alternative computational methods of variances etc. Many of these cost accounting topics are described at a conceptual level. The focus is on the use of cost information in the context of various decisions and understanding the incentives of the parties involved in the decision. The textbook, selected problems at the end of each chapter and cases form the basis of the class discussions. One does not need any cost accounting background to take this course. We will build from basics.

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ENTREPRENEURSHIP

Required Courses

Must take all of the following concentration track requirements.

MGT 70500 ENTREPRENEURSHIP

2 credit hours

The goals of this course are to give students a broad understanding of the field of entrepreneurship and an introduction to the critical tools necessary to create a successful new venture. This course is designed to simulate the "real-life" activities of entrepreneurs in the start-up stage of a new venture concept and to determine if a demand exists for their product or service. In the past, several of these concepts have gone on to become actual businesses. In addition, the course facilitates networking with entrepreneurs and other students who are considering becoming entrepreneurs.

FIN 70520 FUNDING NEW VENTURES

2 credit hours

This course examines financing the start-up of a new venture. Topics we will discuss in detail include bootstrapping, the characteristics and merits of financing with equity and debt, venture capital and angels. Students will learn how to prepare a financial plan including projecting sales and capital expenditures, designing pro forma income statements, balance sheets and sources and applications of funds statements.

MGT 70525 LAUNCHING NEW VENTURES

2 credit hours

This course is focuses upon launching a new venture. Topics to be examined include growth and cash management, sustaining the differentiated/competitive advantage of the venture, crisis management and new venture human resources issues. This course will use an action learning pedagogy Students will be expected to apply what they learn in real business situations.

Elective Courses:

Choose 2 concentration electives.

MGT 70510 COMMERCIALIZATION ANALYTICS

2 credit hours

New venture failure estimates range from as low as 50% to as high as 95%. The reason? Inability to commercialize the product or service.

Commercialization is defined as the process or cycle of introducing a new product into the market, and it is arguably the most important component in determining a ventures success. As Peter Drucker states in his book Innovation and Entrepreneurship, "The test of an innovation, after all, lies not in novelty, its scientific content, or its cleverness. It lies in its success in the marketplace." This course will provide the framework for understanding the questions to be answered about the commercial viability of a product or service, and will employ tools to assess and make needed changes throughout the lifecycle of a venture to optimize success.

MARK 70110 COMPETITIVE GROWTH STRATEGY

2 credit hours

In this course you will learn and apply an actionable framework for building growth strategy that applies to any organization: small, large, for-profit, non-profit. The core of the process is uncovering the broad landscape of growth opportunities and then zeroing in on deeply understanding the value sought by customers and breaking down that value (both known and unknown) into actionable parts. You'll learn how to then build a growth strategy plan around a unique value proposition that leverages the firm's key capabilities and corrects for existing points of non-value. Plans will also emphasize how to build a customer-centric perspective into the organization. Each student will be involved in a team growth strategy project, building a growth plan for either a for-profit or non-profit organization.

MGT 70540 ENTREPRENEURSHIP IN DEVELOPING COUNTRIES

2 credit hours

Entrepreneurs and micro-enterprises can be found through the world. Understanding the role that entrepreneurial activity and micro-enterprises play in building economies is important to the understanding of international commerce. Issues such as cultural and governmental influences on entrepreneurship, micro-lending and strategic alliances are examined in this course. Upon the completion of this course, students are prepared to serve as consultants to third-world micro-enterprises.

MGT 70420 INNOVATION AND DESIGN

4 credit hours

We will explore how to do innovation, both at the individual level – how can we become more innovative – and organizationally – how can we make the organizations we lead more innovative. We will start with a very basic definition of innovation as, "new ideas that matter," and then we will spend the semester developing a much richer and more nuanced understanding of what that means and how to do it well. We are going to learn about innovation as much by living it as by studying it. Innovation requires heightened abilities to notice, remember, unlearn, see, hear, recognize, and understand. Innovation involves curiosity, wonderment, inquisitiveness, synthesizing, linking, probing, exploring, experimentation and prototyping. It also involves risk taking. Nothing ventured, nothing gained applies to innovation too.

MGT 70430 NEGOTIATION

2 credit hours

The purpose of this course is to introduce the theory and processes of negotiation as it is practiced in a variety of settings. The course is designed to be relevant to the broad spectrum of negotiation problems that are faced by managers and professionals. Thus, the content is relevant to students interested in marketing, real estate, consulting, entrepreneurship, or mergers and acquisitions. In addition, the course will emphasize negotiations that occur in the daily life of the manager.

This course is designed to complement the technical and diagnostic skills learned in other courses at Notre Dame. A basic premise of the course is that while a manager needs analytic skills to discover optimal solutions to problems, a broad array of negotiation skills is needed to get these solutions accepted and implemented. The course will allow participants the opportunity to develop these skills experientially and to understand negotiation in useful analytical frameworks. Considerable emphasis will be placed on simulations, role playing, and cases.

MGT 70560 VENTURE CAPITAL FUNDAMENTALS

4 credit hours

The objective of this course is to provide students with an understanding of the methods and approaches used by venture capitalists to evaluate new business ventures and to develop and negotiate investment terms. The emphasis on the perspective of the venture capitalist distinguishes this course from other courses that emphasize the perspective of the entrepreneur.

Most sessions will be led by various venture capitalists and industry professionals, many of whom are members on Notre Dame's Irish Angles network. Projects will focus primarily on seed and early stage business ventures, but the fundamental approaches and philosophies taught are largely applicable to later stage venture capital investments.

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INVESTMENTS

Required Courses

Must take all of the following concentration track requirements.

FIN 70610 EQUITY VALUATION

2 credit hours

This course covers the theory and practice of security valuation. The emphasis is on equity analysis as it applies to the aggregate market, alternative industries, and individual companies. The central theme of the course is the pricing of equity securities using discounted cash flow methods. Students will apply these concepts to the valuation of a specific company, with the goal of becoming an expert on that firm.

FIN 70650 FIXED INCOME SECURITIES I (PART ONE OF TWO-PART SERIES)

2 credit hours

Course description forthcoming.

FIN 70670 INVESTMENTS

2 credit hours

This course follows the second MBA core finance course, which covers the traditional investment topics of portfolio theory, the Capital Asset Pricing Model, and market efficiency. This course builds on that background by focusing primarily on the major different types of investments such as stocks, bonds, and options. For each investment type, the course covers terminology, mechanics, pricing, uses, and risk analysis. In addition, it covers how secondary markets work to facilitate trading securities.

 

Elective Courses:

Must choose 2 concentration electives.

FIN 70660 ADVANCED DERIVATIVES AND RISK MANAGEMENT

2 credit hours

This course is intended to follow an introductory derivatives course. It uses basic concepts involving options and futures as a springboard for studying risk management and financial engineering. Risk management and financial engineering have a symbiotic relationship. For instance, a financial engineer (on the supply side) might design a product such as a credit default swap that can be used by a risk manager (on the demand side). Thus, these topics are related and can be studied jointly. The goal is to provide rigorous applied training that prepares students for employment with firms where derivatives are either of primary importance (e.g., banks, trading firms) or secondary importance (e.g., corporations having interest rate or foreign exchange rate exposure that requires hedging). Specific topics include swaps, interest rate forwards and options, advanced derivatives and strategies (e.g., credit derivatives, exotic options), financial risk management techniques (e.g., VAR) and applications, and organizational risk management.

FIN 70640 APPLIED INVESTMENT MANAGEMENT

6 credit hours

The Applied Investment Management (AIM) course will provide an opportunity for students to blend the theory of investments with the practical demands of hands-on investment management. Academic objectives include an understanding of the process of establishing and implementing a portfolio strategy, detailed knowledge of the mechanics of trading and the current theories of market microstructure, the principles of fundamental equity valuation, technical analysis, and portfolio management concepts such as performance evaluation, active structured and passive (i.e., indexing) strategies. During the semester the students will complete several written assignments to ensure mastery of the underlying concepts. The practical objectives will be achieved by hands-on management of a real portfolio. At the outset the class will establish portfolio management policies and objectives that are consistent with those of the University. They will actively manage this portfolio throughout the semester in accordance with the established goals.

FIN 70990 BEHAVIORAL FINANCE

2 credit hours

Behavioral finance is considered by many to be one of the most important emerging topics in finance. The purpose of this course is to provide an understanding of the behavioral biases that individuals exhibit and the effects of these biases on financial markets. Standard finance theory assumes that individuals such as investors or financial managers are rational expected utility maximizers. Behavioral finance argues that some financial phenomena can be better understood admitting that some investors are not fully rational and arbitrageurs have limits to how aggressively they could trade. A number of stock market anomalies will be presented and analyzed.

FIN 70230 BUSINESS FORECASTING AND DATA MINING

2 credit hours

Forecasts may be either subjective or objective. A subjective forecast can be prepared by reading extensively about a situation and the economy and then combining this information through some unspecified judgment process to come up with a forecast. The objective approach to forecasting involves developing a model, which is generally constructed by studying past relationships between the item to be forecast and the factors thought to affect it. This course concentrates on these objective methods of forecasting. Economic forecasting in general, and this course in particular, are designed to explain the nature of the real world; the intent is to integrate theory and application.

ACCT 70120 CORPORATE FINANCIAL REPORTING

2 credit hours

The objective of this course is for students to read, understand, and critically evaluate financial statement information. These skills are necessary for business analyses and understanding the financial press. Topics examined include owners equity and stock compensation, pensions and other post retirement benefits, the equity method, derivatives, consolidations, securitization and variable interest entities, foreign currency, foreign subsidiaries and hedging, and segment disclosures.

FIN 70440 FINANCIAL POLICY

2 credit hours

This course provides a framework for the evaluation of corporate financial policy decisions. Topics covered include financial statement analysis, financial planning, working capital management, the dividend decision, leasing, options, warrants, convertibles, risk management and international financial management. Emphasis is placed on practical applications and the use of financial methods in decision-making.

FIN 70950 FIXED INCOME SECURITIES II (PART TWO OF TWO-PART SERIES)

2 credit hours

Course description forthcoming.

FIN 70630 FUTURES MARKETS

2 credit hours

This course examines futures markets, serving as an introduction to the dynamic world of derivatives. The goal is to provide rigorous applied training that prepares students for employment with firms where derivatives are either of primary importance (e.g., investment banks, trading firms) or secondary importance (e.g., corporations having interest rate or foreign exchange rate exposure that requires hedging). Topics include fundamental pricing relations and models (e.g., the cost of carry model), trading strategies for individuals and corporations (e.g., cash and carry trades, program trading, and portfolio insurance), and risk management. Although both financial and commodity derivatives are discussed, the course emphasizes financial derivatives for which the underlying assets are stocks, bonds, or foreign exchange.

FIN 70820 MATHEMATICAL METHODS IN FINANCIAL ECONOMICS

4 credit hours

This interdisciplinary course is designed to foster interaction between finance and mathematics at Notre Dame. For each unit of the course, the mathematical components of the financial problem as well as the problem itself will be addressed. The following topics in financial economics will be included in the course: Arbitrage pricing of financial assets, Pricing of stock options, Risk assessment, Portfolio decisions and risk management and Equilibrium pricing of financial assets. These topics will be addressed in continuous and discrete time. The necessary mathematical background from differential equations and probability theory will be provided. Students will work in interdisciplinary groups to develop final projects which use quantitative methods to address current issues in financial economics such as what risk management techniques led to the sub-prime lending crisis.

FIN 70620 OPTIONS MARKETS

2 credit hours

This course examines options markets, serving as an introduction to the dynamic world of derivatives. The goal is to provide rigorous applied training that prepares students for employment with firms where derivatives are either of primary importance (e.g., investment banks, trading firms) or secondary importance (e.g. corporations having interest rate or foreign exchange rate exposure that requires hedging). Topics include fundamental pricing relations and models (e.g., arbitrage bounds, the Black- Scholes and binomial models), trading strategies (e.g., covered calls, money spreads, straddles, and strangles), and risk management. The course emphasizes financial (as opposed to commodity) derivatives for which the underlying assets are stocks, bonds, or foreign exchange.

FIN 70940 QUANTITATIVE PORTFOLIO STRATEGIES

2 credit hours

This course focuses on quantitative asset management. The primary topics addressed are: asset allocation and factor models, active firm-level and portfolio-level quantitative investment strategies using "investment signals," and advanced trade execution and performance evaluation. Special topics may change year to year reflecting recent trends and practices, and may include topics such as security litigation, fund activism, socially responsible investment, PE funds and LBO funds. In addition to lectures, case studies and guest lectures are used to enhance understanding of the decision making process and the problem-solving skills required of asset managers.

FIN 70710 REAL ESTATE VALUATION AND INCOME PROPERTY INVESTMENTS

2 credit hours

Techniques of real estate valuation used by appraisers and other real estate professionals with emphasis on quantitative market-based methods; the use of and relationships between market comparable, direct capitalization, and discounted cash flow valuation methods; income property analysis including the effects of financial leverage and taxes; pro forma construction, analysis, and software tools; market analysis case studies are considered.

FIN 70680 TRADING AND MARKETS

2 credit hours

MGT 70560 VENTURE CAPITAL FUNDAMENTALS

4 credit hours

The objective of this course is to provide students with an understanding of the methods and approaches used by venture capitalists to evaluate new business ventures and to develop and negotiate investment terms. The emphasis on the perspective of the venture capitalist distinguishes this course from other courses that emphasize the perspective of the entrepreneur.

Most sessions will be led by various venture capitalists and industry professionals, many of whom are members on Notre Dame's Irish Angles network. Projects will focus primarily on seed and early stage business ventures, but the fundamental approaches and philosophies taught are largely applicable to later stage venture capital investments.

 

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MARKETING

Required Courses

Must take all of the following concentration track requirements.

MARK 70300 BRAND STRATEGY

2 credit hours

More and more firms of all types have come to the realization that one of the most valuable assets they have is the brand names associated with their products or services. This course will take an intensive, hands-on look at how brands are created, nurtured and extended. Our premise is that brands are an essential, often overlooked component of any company’s success. We will move quickly to a real-world exploration of the why’s, what’s and how’s of brands.

Brand Strategy is an advanced MBA elective that addresses important branding decisions faced by organizations. Its basic objectives are to: provide insight as to why brands matter; develop a working knowledge of the concept of brand equity and how it is built; develop familiarity with the important issues in planning and evaluating brand strategies (brand vision, brand positioning, brand elements, IMC plan, measurement, etc.); provide the appropriate theories, models, and other tools to make better branding decisions; and provide a forum to apply these principles.

In the course, emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making with respect to brands. One aim of the course is to make these concepts relevant for any type of organization (public or private, large or small).

MARK 70100 MARKETING RESEARCH

2 credit hours

Market information is critical for firms. Without it, organizations operate blindly and the likelihood of misinformed and erroneous decisions is greatly increased. Accordingly, the goal of the course is to inform participants how to engage in market research. Specifically, students will learn a) to critically evaluate what information is necessary to make more informed decisions, b) the various approaches organizations use to obtain the information, and c) the most commonly used techniques necessary to analyze the data. In the process, course participants will have the opportunity to manage and conduct a research project for a client of their choosing.

Elective Courses:

Must choose 2 concentration electives.

MARK 70110 COMPETITIVE GROWTH STRATEGY

2 credit hours

In this course you will learn and apply an actionable framework for building growth strategy that applies to any organization: small, large, for-profit, non-profit. The core of the process is uncovering the broad landscape of growth opportunities and then zeroing in on deeply understanding the value sought by customers and breaking down that value (both known and unknown) into actionable parts. You'll learn how to then build a growth strategy plan around a unique value proposition that leverages the firm's key capabilities and corrects for existing points of non-value. Plans will also emphasize how to build a customer-centric perspective into the organization. Each student will be involved in a team growth strategy project, building a growth plan for either a for-profit or non-profit organization.

MARK 60550 CONSUMER BEHAVIOR

2 credit hours

Managers wishing to serve customers' needs can build effectively upon an understanding of the field of consumer behavior. This class offers an in-depth exposure to this area. Prior work in consumer behavior is not required; the course will begin at an introductory level. Illustrative topics include the consumer marketplace, consumer motivation, consumer perception, consumer attitudes, consumer decision- making, cultural and social influences, advertising and salesperson influences, market segmentation and marketing and advertising regulation. The seminar will include the examination of a number of significant academic research studies as well as marketing applications.

MARK 70550 CULTURE, CONSUMPTION, AND MARKETING

2 credit hours

Contemporary marketing requires a holistic understanding of fantasy and behavior as they interact in marketplaces around the globe. This course will help you comprehend, stimulate, manage and resist desire as you unpack the forces that shape and reflect the culture(s) of consumption. You will grasp the market as a complex system of material and metaphysical interactions, and learn to manipulate these interactions in a prosocial, ethical manner. Tempering interdisciplinary perspectives with a symbolic cast and combining the techniques of systematic introspection with participant observation, you will examine the many ways that consumption ramifies throughout daily life. Marketer and consumer misbehavior will also be probed. Cultural, subcultural, generational, class, lifecourse and group influences on marketing and consumption will be investigated. Semiotic interpretation, cross-cultural analysis, scenario planning, trend projection and other frameworks are employed throughout the quarter. This course is especially useful if you want to comprehend the "human" aspects of marketing, especially as they influence the "technical", and if you seek insight into the deep structure of your own motivations. Its most immediate relevance is to careers in consulting and entrepreneurship, category and brand management, new product development, advertising and multicultural marketing.

MBET 60330 INTERNATIONAL BUSINESS ETHICS

2 credit hours

International business raises enormous ethical challenges in terms of globalization, environment, development, corruption and cultural and religious diversity. This course focuses on these challenges in the context of corporate decision-making. Students are encouraged to enhance their sensitivity for differing, sometimes conflicting, values and to develop ethical reasoning abilities. Various methods are discussed to formulate and implement ethical corporate policies for international business.

MARK 70120 MARKETING ANALYTICS

2 credit hours

The gap between marketing theory and marketing practice has narrowed considerably due to the availability of data and practical methods of analyzing and using that data. Students will learn how theoretical models are implemented to make practical decisions; this includes formal models as well as simple marketing metrics. Representative topics include marketing return on investment, customer lifetime value, other key performance indicators, and optimal marketing mix allocation decisions. This course is appropriate for individuals considering careers in brand management, product management, retail management, or consulting.

MBET 60320 MARKETING ETHICS

2 credit hours

This course examines a range of ethical issues facing marketing managers. Traditional topics such as ethics in marketing research, selling, advertising and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, social cause marketing and corporate policies are also examined. The class is taught using a seminar format, and the opportunity exists for students to examine ethical problems in marketing that are of personal interest.

MARK 70150 QUALITATIVE MARKETING RESEARCH

2 credit hours

Qualitative research methods are spreading rapidly among firms across industry boundaries, in recognition of the fact that marketers often have no systematic intuition about or affinity for the segments to which they cater. As managers are exhorted to "get closer" to the consumer, they must divine unarticulated needs and anticipate intersections of their own industry with others. This course is designed to help you distinguish the actual lived experience of consumers from the assumptions of the firm. That is, you will seek authentic consumer insight. Our emphasis is on the managerial implications of prolonged engagement with consumers. You will analyze and interpret the experiential and functional dimensions of product/service/brand essence. You will learn to conduct rapid appraisals using qualitative methods, and to supervise diagnostic research into marketing problems. The class will observe a seminar-workshop format, and depend for its energy upon discussion of ongoing field research projects that student teams will conduct in naturalistic settings. This course will be immediately useful to careers in consulting and entrepreneurship, technology, category and brand management, new product development, advertising and marketing research.

Elective Courses:

Must choose 1 concentration elective.

MARK 70501 ADVERTISING MANAGEMENT

2 credit hours

Advertising Management provides an opportunity to learn the management process through which organizations, taking a collaborative approach to consumers, develop and present messages of value that engage targeted audiences and encourage attitudinal, emotional, and behavioral responses. In cases, we explore advertising decision-making in corporations that take a consumer-centered approach to marketing. This course is intended to serve students who anticipate careers as brand managers and as marketing managers.