Michael Murphy has been named president and general manager of Anthem Blue Cross and Blue Shield in Nevada. He joined Anthem Blue Cross and Blue Shield in 1997.
Murphy is the vice president of sales for the consumer services division of UniCare, a WellPoint
subsidiary, managing sales and sales operations nationally for the markets UniCare serves.
At the end of August, Anthem announced the realignment of its strategic business units (SBUs) and the creation of a new commercial and consumer business SBU. The unit is organized by customer segment and preserves the role of state plan president. Murphy, in his role as Nevada's state president, will manage small group business (2-50 eligible members) and local large group business (51-999, plus groups with 1,000 eligible members or more where 95% of those eligible members reside in a single state). He will also oversee the small group and large group underwriting practices areas.
Murphy was recruited into Acordia Senior/Personal in 1996 from Merrill Lynch, where he started his career as a financial consultant dealing in institutional and private markets. He attended Butler University and completed an undergraduate degree with majors in both finance and marketing before earning an MBA in management from the University of Notre Dame.