Notre Dame MBA students competed successfully against teams from Australia, Canada, Singapore, Turkey and the United States to achieve the second place honor in the 2005 Arthur W. Page Society Case Writing Competition in Corporate Communications.
The team comprised of Jennifer E. Bailey (MBA ’06), Cameron A. McHale (MBA ’06) and Shannon J. Rainer (MBA ’06) explored how to satisfy the varying demands of different customer segments given the complex issue of public breastfeeding in the case study, “ Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?” The team shared a $1500 cash prize. A team from Dartmouth College was awarded first prize in this annual competition.
This is the third straight year that Notre Dame MBA students have taken either first or second honors in this competition. Management Professor James O’Rourke has worked with each of the successful competition teams.
“The aim of this competition is to encourage future business leaders to understand the kinds of communications and reputation management challenges that will confront them in their careers and to develop an appreciation for employing the principles of effective public relations strategies in meeting those challenges,” said Thomas R. Martin, senior vice president – corporate relations at ITT Industries and president of the Page Society. “By researching and writing about real business problems,” Martin said, “students can get an appreciation for what it means to be a CEO or senior manager.”
The sponsoring organizations for this year’s prizes are the Arthur W. Page Society, a select membership organization for senior public relations and corporate communications executives, and the Institute for Public Relations, an independent foundation dedicated to the science beneath the art of public relations.