News & Events

Articles for 'Consumer'

When scent crosses the ethical line

September 10, 2014

Kevin Bradford, associate professional specialist in marketing, calls new marketing strategies that use scents to draw customers "unethical" in this Globe and Mail article.
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Tainted beef might have gone to stores

May 20, 2014

Kaitlin Wowak is quoted in this Detroit Free Press article on the beef recall and its long-term damage to Wolverine’s business.
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GM's balancing act—Showing compassion and toughness

March 21, 2014

This CNBC article quotes Management Professor Kaitlin Wowak on Mary Barra's comments to consumers regarding GM’s recall.
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Barra on recall: 'Terrible things happened'

March 18, 2014

CNN Money quotes Management Professor Kaitlin Wowak on GM’s recall.
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GM recalls 1.5 million additional cars, will take $300-million charge

March 17, 2014

This Los Angeles Times article quotes Management Professor Kaitlin Wowak on GM’s recall.
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GM Reports 3 More Recalls, ‘Redoubles’ Safety Efforts

March 17, 2014

Management Professor Kaitlin Wowak is quoted in this Bloomberg article about General Motors CEO Mary Barra’s message to consumers.
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U.S. Postal Service May Deliver Financial Services

February 26, 2014

This Consumer Eagle article quotes Management Professor Jim O’Rourke on the benefits of the Postal Service providing financial services.
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6 killed in GM cars with faulty ignition switches

February 14, 2014

Management Professor Kaitlin Wowak is quoted in this USA Today article about the General Motors recall.
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ND Expert: Recalls damage GM, Toyota brands

February 13, 2014

Kaitlin Wowak, assistant professor of management says General Motors and Toyota Motor Corp. brands will suffer due to recent recalls by both companies.
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GM recalls 778K cars to replace ignition switches after fatal crashes

February 13, 2014

The Detroit News quotes Management Professor Kaitlin Wowak about the General Motors recall.
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