News & Events

Articles for 'Marketing'

ND marketing professor John Sherry wins research award

June 6, 2014

Marketing Professor John Sherry's paper into how companies' manage changing their market orientation recently won a major research award.
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Tech firm gets downtown spot

May 16, 2014

Vennli was founded by Marketing Professor Joe Urbany and Gary Gigot, a 1972 graduate and current member of the Mendoza College of Business Advisory Council.
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A Turnaround Is a Lot Like Baking a Cake

March 21, 2014

John Sherry, the Herrick Professor and Chair of the Department of Marketing, co-authored this article in Businessweek about companies trying to reinvent themselves.
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GM's balancing act—Showing compassion and toughness

March 21, 2014

This CNBC article quotes Management Professor Kaitlin Wowak on Mary Barra's comments to consumers regarding GM’s recall.
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Barra on recall: 'Terrible things happened'

March 18, 2014

CNN Money quotes Management Professor Kaitlin Wowak on GM’s recall.
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GM recalls 1.5 million additional cars, will take $300-million charge

March 17, 2014

This Los Angeles Times article quotes Management Professor Kaitlin Wowak on GM’s recall.
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GM Reports 3 More Recalls, ‘Redoubles’ Safety Efforts

March 17, 2014

Management Professor Kaitlin Wowak is quoted in this Bloomberg article about General Motors CEO Mary Barra’s message to consumers.
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Apple's new finance steward Maestri takes over $160 billion cash haul

March 4, 2014

Reuters quotes Visiting Assistant Marketing Professor and author of Appletopia Brett Robinson on Apple’s new CFO.
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Software company ready to launch

March 2, 2014

This South Bend Tribune article features a web-based software company that was co-founded by Marketing Professor Joe Urbany and alumnus and benefactor Gary Gigot.
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2014 Wilkie Award given to Goizueta marketing professor

February 25, 2014

The annual Wilkie Award, which recognizes thought leadership in marketing, was given to Jagdish N. Sheth of Emory University.
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