Articles for 'Marketing'
April 9, 2013
This Forbes article quotes Marketing Professor Carol Phillips on JC Penney’s marketing strategy.
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March 4, 2013
This Yahoo! News article quotes Marketing Professor Tonya Williams Bradford on her research that gift registries had made weddings bountiful for couples but less meaningful for guests.
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March 4, 2013
Marketing Professor Tonya Williams Bradford is quoted in this Huffington Post article about the study she conducted along with Marketing Chair John Sherry on wedding registries.
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February 27, 2013
Marketing Professor Tonya Williams Bradford is quoted in this Yahoo! News India about research on bridal gift registries and the implications of retailers playing a central role in outfitting a new home.
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February 26, 2013
Marketing Professor Tonya Williams Bradford examines gift registries as part of a larger set of wedding rituals, and the implications of retailers playing a central role.
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February 19, 2013
The inaugural Wilkie Award, established to honor ND Marketing Professor William Wilkie, recently was awarded to Kellogg Professor Kotler for thought leadership.
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February 7, 2013
Marketing Professor Carol Phillips discusses millennial overkill in this Huffington Post article about social innovation break throughs.
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January 31, 2013
Marketing Professor Kevin Bradford is interviewed on WGN Chicago about ways gun makers can keep guns away from criminals.
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January 30, 2013
Marketing Professor Kevin D. Bradford wrote the following CNN article about how gun manufacturers can help keep guns out of the hands of criminals.
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January 25, 2013
This Live Science article discusses Marketing Professor Kevin Bradford’s research on how guns were used in violent crimes and what kinds of safeguards gun manufacturers had in place for distribution.
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