News & Events

Articles for 'Marketing'

A Turnaround Is a Lot Like Baking a Cake

March 21, 2014

John Sherry, the Herrick Professor and Chair of the Department of Marketing, co-authored this article in Businessweek about companies trying to reinvent themselves.
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GM's balancing act—Showing compassion and toughness

March 21, 2014

This CNBC article quotes Management Professor Kaitlin Wowak on Mary Barra's comments to consumers regarding GM’s recall.
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Barra on recall: 'Terrible things happened'

March 18, 2014

CNN Money quotes Management Professor Kaitlin Wowak on GM’s recall.
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GM recalls 1.5 million additional cars, will take $300-million charge

March 17, 2014

This Los Angeles Times article quotes Management Professor Kaitlin Wowak on GM’s recall.
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GM Reports 3 More Recalls, ‘Redoubles’ Safety Efforts

March 17, 2014

Management Professor Kaitlin Wowak is quoted in this Bloomberg article about General Motors CEO Mary Barra’s message to consumers.
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Apple's new finance steward Maestri takes over $160 billion cash haul

March 4, 2014

Reuters quotes Visiting Assistant Marketing Professor and author of Appletopia Brett Robinson on Apple’s new CFO.
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Software company ready to launch

March 2, 2014

This South Bend Tribune article features a web-based software company that was co-founded by Marketing Professor Joe Urbany and alumnus and benefactor Gary Gigot.
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2014 Wilkie Award given to Goizueta marketing professor

February 25, 2014

The annual Wilkie Award, which recognizes thought leadership in marketing, was given to Jagdish N. Sheth of Emory University.
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6 killed in GM cars with faulty ignition switches

February 14, 2014

Management Professor Kaitlin Wowak is quoted in this USA Today article about the General Motors recall.
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ND Expert: Recalls damage GM, Toyota brands

February 13, 2014

Kaitlin Wowak, assistant professor of management says General Motors and Toyota Motor Corp. brands will suffer due to recent recalls by both companies.
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