News & Events

MENDOZA IN THE NEWS

Apple has struggled to wow since Steve Jobs's death

September 10, 2013

CNN interviews visiting marketing professor Brett Robinson about the new iPhone 5.
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Apple and the religious roots of technological devotion

September 10, 2013

Visiting Marketing Professor Brett Robinson writes an op ed piece in the LA Times about Apple.
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Galaxy Gear and Galaxy Note 3 get prices, release dates on T-Mobile

September 6, 2013

The Washington Post quotes Management Professor Brian Proffitt about the cost of the smartwatch and future wearable devices.
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Samsung unveils new smartwatch that makes calls

September 4, 2013

This Associated Press article quotes Management Professor Brian Proffitt about the new Samsung smartwatch.
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Samsung and Qualcomm make foray into smartwatch market

September 4, 2013

Reuters quotes Management Professor Brian Proffitt on the price of the new Samsung smartwatch.
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Samsung unveils Galaxy Gear smartwatch; new Galaxy Note

September 4, 2013

Management Professor Brian Proffitt is quoted in this Washington Post article about consumers that will purchase the new smartwatch.
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Elop rises, Larson-Green falls in Microsoft CEO handicapping

September 3, 2013

Management Professor Brian Proffitt is quoted in this PC World article about Stephen Elop’s new position at Microsoft.
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How Steve Jobs and Apple turned technology into a religion

September 1, 2013

Visiting Marketing Professor Brett Robinson is quoted in this Los Angeles Times article about Steve Jobs and Apple.
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Unattractive People Are Targets For Cruelty At Work

August 31, 2013

Research by Management Professor Tim Judge on whether less attractive people are treated poorly in the workplace is discussed in this Psychology Today blog.
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Breaking the Ice: A B-School Primer on Making Faculty Friends

August 30, 2013

Associate Dean and Finance Professor Jeff Bergstrand gives his advice on how to build a strong relationship with your professor.
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