News & Events

MENDOZA IN THE NEWS

How IT will change when Gen Y runs the show

August 23, 2010

Carol Phillips, president of market research firm Brand Amplitude and an adjunct professor of marketing at the University of Notre Dame, has studied millennials and what drives them.
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HP Consultant APCO Built Crisis Business on WorldCom Testimony, Vioxx Suit

August 11, 2010

Management professor Jim O’Rourke was quoted in this article which discussed the communications strategy behind HP’s decision to fire CEO Mark Hurd.
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Ask a Notre Dame Business Dean

August 4, 2010

Carolyn Woo, Martin J. Gillen Dean and Ray and Milann Siegfried Professor in Entrepreneurial Studies, explains how MBAs give women and entrepreneurs a leg up
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5 Questions to Tell If Your Brand Strategy is Ready for Social Media

August 3, 2010

Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
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Notre Dame is No. 1 producer of CEOs at top financial firms

August 3, 2010

Dean Carolyn Woo comments about the University of Notre Dame's #1 ranking for undergraduate colleges attended by chief executive officers of the 100 largest U.S. financial firms.
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The National Society of Hispanic MBAs' 2010 Brillante Award for Excellence Recipients Named

July 29, 2010

The Mendoza College of Business received the Brillante Award for Excellence for Educational Excellence (academic).
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How to Make Chess Sizzle

July 28, 2010

Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
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The Boston Globe Column: Happy Meals and Old Spice Guy

July 25, 2010

Carol Phillips, marketing adjunct professor at the Mendoza College, talks about the susceptibility of consumers to advertising.
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Goldman Sachs Can Show SEC Clients Get Best Returns on Its IPOs

July 14, 2010

Finance Professor Tim Loughran is quoted in this article about how Goldman Sachs is generating better returns than other Wall Street firms.
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Shoppers like American Girl experience

July 11, 2010

The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
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