News & Events

MENDOZA IN THE NEWS

Need a hip, knee replaced? Orthopedics firms marketing directly to consumers

September 5, 2006

September 2006, South Bend Tribune, quotes Professor Patrick Murphy.
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A marketing ride together

August 30, 2006

August 2006, South Bend Tribune, quotes Professor Patrick Murphy.
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KFC tries a new focus: Mothers

August 29, 2006

August 2006, Courier-Journal, quotes Professor Elizabeth Moore.
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An ad in game's clothing

August 13, 2006

August 2006, Houston Chronicle, quotes Professor Elizabeth Moore.
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Digital kids: MySpace blurs line between friends and flacks

July 31, 2006

August 2006, The New York Times, quotes Professor Elizabeth Moore.
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New programs emerging to train church leaders in management

July 26, 2006

July 2006, Catholic News Service, quotes Professor Tom Harvey.
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Teen opts to go into ice cream business cold

July 25, 2006

July 2006, USA Today, quotes Professor James Davis.
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Indiana ponders investment options

July 1, 2006

July 2006, South Bend Tribune, quotes Professor Jerry Langley.
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Vonage: a better way?

June 5, 2006

June 2006, bloggingstocks.com, quotes Assistant Professor Ann Sherman.
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Business school's new mission: Promoting peace

June 2, 2006

June 2006, The Wall Street Journal, features Dean Carolyn Woo.
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