News & Events

MENDOZA IN THE NEWS ARCHIVE '2012'

Tailgating isn't just a party, research shows

October 4, 2012

This Associated Press article features research by marketing professors John Sherry and Tonya Bradford on how tailgating is a community building exercise.
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Jimmy John to give talk at Notre Dame

October 3, 2012

Jimmy John Liautaud, founder of the Jimmy John's Gourmet Sandwiches franchise, will describe how he rose to success from a modest start in a converted garage when he was just 19 years old.
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Tailgating fans have recipes for fun

October 2, 2012

This Dayton Daily News article mentions the study conducted by marketing professors John Sherry and Tonya Bradford, assistant professor of marketing on how tailgating is a community building exercise.
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Referees return to relief of fans, players and owners

September 27, 2012

Reuters quotes Finance Professor Rich Sheehan about the disagreement between the NFL and the Referees Association.
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Economics of the NFL Referee Lockout

September 27, 2012

Finance Professor Rich Sheehan is interview by WIBC Radio Indianapolis about the NFL Referee Lockout.
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Professor: NFL Brand at Risk

September 26, 2012

In this Inside Indiana Business article and interview, Finance Professor Rich Sheehan talks about how the NFL needs to work out a deal with the referees.
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Families share Notre Dame stories

September 24, 2012

This Observer articles features two Mendoza College of Business Alumni Frank Belatti (ND, ‘69) and Matt Swinton (ND, ’12) who took part in the “Love Thee Notre Dame” celebration.
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Market Basket: Much more than a party

September 23, 2012

This South Bend Tribune article features research conducted by marketing professors John Sherry and Tonya Bradford on how tailgate parties contribute to a victory.
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Libor Poker

September 23, 2012

Finance Professor Tim Loughran is quoted in this New York Magazine article about the set up of the stock market.
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Tailgate Parties Are a ‘Powerful Impulse’ and a Microcosm of Society

September 21, 2012

This Wired article features research by marketing professors John Sherry and Tonya Bradford which examines the complex rituals and meanings involved in football tailgates.
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