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MBA students schuss to victory in Colorado

by Dennis K. Brown, Notre Dame News and Information

February 15, 2005

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From café lattes to giant slaloms, a team of MBA students from the University of Notre Dame demonstrated all-around excellence in a unique case competition held this month in Colorado.

The students from Notre Dame’s Mendoza College of Business took first place in the Daniels College Race and Case competition Feb. 12 at the Copper Mountain resort 75 miles west of Denver. Sponsored by the University of Denver’s Daniels College of Business, the event combined an ethics case competition with a downhill ski race.

Second-year MBAs Sybil Carrade, John Eklund, Rob George, Frank German, Julia Kropp and Kevin Parker won the case competition, which consisted of an analysis of the global coffee crisis and associated ethical and financial challenges encountered by Peet’s Coffee & Tea, a specialty coffee supplier.

In the ski racing competition, Notre Dame finished second to Denver as a team, and Carrade was the women’s individual winner.

Georges Enderle, Arthur and Mary O’Neil Professor of International Business Ethics, assisted the Notre Dame team with its preparations.

Other teams came from the Universities of Pittsburgh and Virginia, and Brigham Young, Carnegie Mellon, George Washington, Penn State and Yale Universities.