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MBA students win Duke case competition

by Dennis K. Brown, Notre Dame News and Information

December 6, 2004

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The Notre Dame women’s soccer team wasn’t the only group from the University to win a major championship over the weekend in North Carolina.

A team of five MBA students from Notre Dame’s Mendoza College of Business won the $12,000 first-place prize Saturday (Dec. 4) in the Fuqua Product Strategy Case Competition at Duke University in Durham, N.C. Organized by Duke’s Fuqua School of Business, the competition is the first and largest business school case challenge focusing on product strategy.

Second-year MBAs Jordan Carlson, Maria Diaz, Jim Ham, David Paredes and Kevin Wolf defeated teams from second-place Emory University, Cornell and Harvard Universities, and a second team from Notre Dame, composed of first-year students Jenny Bailey, David Chow, Sharon Moore and Christine Yoon.

The final case study challenged the participants to help the Lawn & Garden Care Group of John Deere & Company grow at or above industry benchmarks. The teams received the case Friday morning and had 24 hours to formulate a strategy and present their recommendations to a panel of judges who are managers with John Deere.

A third team from Notre Dame participated in the preliminary round of the Fuqua competition, along with students from Dartmouth College; Columbia, New York and Northwestern Universities; the Universities of Chicago, Michigan, Minnesota and Pennsylvania; and UCLA