Tim Andree, Chief Executive Officer, Dentsu America, Inc.
October 10, 2008
Tim Andree was appointed the first American CEO of Dentsu’s U.S. operations in May 2006. Dentsu, the world’s largest, single advertising agency brand, charged Andree with the mandate to grow its operations in North America. Based in Tokyo, Dentsu Inc.’s consolidated sales for fiscal term 03/07 were recorded at $18.7 billion. In two years, Andree has driven record levels of growth and profitability for Dentsu America. Accomplishments include: Rebranding the company by changing its name from “DCA Advertising” to “Dentsu America,” to capitalize on its worldwide brand value and establish the Dentsu brand in America. Recruiting award-winning, top talent from industry powerhouses including Ogilvy & Mather, Saatchi and Digitas. Consolidated Dentsu’s U.S. operations and established a West Coast presence by opening Dentsu America Los Angeles. Relocated from midtown Manhattan to a new office in Tribeca, which simultaneously reset the agency’s cost structure and enabled increased profitability. In October 2007, Dentsu America acquired ATTIK, an award-winning, brand-engineering agency that captures the pulse of Gen-Y for clients that include Scion, BoostMobile, Coca-Cola and Adidas. Drove new business wins including ExpressJet, Domaine Chandon, RedVines, (American Licorice Company), Famima!! and Bridgestone. Led his team to secure additional business from major clients including Canon U.S.A. and Toyota Motor North America. As a result of Andree’s leadership, Dentsu America became the fastest growing advertising agency among the top 200 agencies in North America. Dentsu America climbed 68 spots in ranking (from 125 to 57) and achieved a 120% revenue growth - According to Advertising Age magazine’s 2008 “Agency Report.” In June of this year, Andree was appointed as the first non-Japanese Executive Officer of Dentsu Inc. in the company’s 107-year history, and will play an integral role in the company’s plans for globalization. The career path that took Andree to his position as CEO, Dentsu America and Executive Officer, Dentsu Inc., is unique. After graduating from the University of Notre Dame in 1983 with a degree in Economics, he was drafted by the Chicago Bulls, and ultimately played professionally in Spain, Italy, Monaco and Japan. Andree became Toyota’s first American expatriate staff member in 1985. In Tokyo, he held positions in government affairs, overseas planning and international public affairs. In 1990, Andree returned to the U.S. and was head of External Affairs for Toyota Motor Corporate Services of North America. In March 1998, Andree Joined Canon U.S.A. as Vice President & General Manager, Marketing and Corporate Communications, where he oversaw eight departments, and was instrumental in increasing Canon’s public profile, enhancing customer loyalty and improving stakeholder relations. Andree joined the BASF Corporation in 2001 as Vice President, Corporate Communications. In 2002, Andree became Senior Vice President of Marketing and Communications for the National Basketball Association, where he directed all communications functions for the NBA’s three leagues (NBA, WNBA and BBDL) and NBA Entertainment, the League’s 24-hour, global digital TV network. Andree serves on the board of directors for the Doe Fund, and is a member of the Arthur W. Page Society, The Wisemen, University of Notre Dame Monogram Club, and is a Trustee of the Jersey Shore Athletic Foundation. Andree married his University of Notre Dame sweetheart Laureen, with whom he chases their six children around the basketball court at their home in Colts Neck, New Jersey.