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Executive Leadership, Better World Books

December 4, 2012

Executive Leadership
Christopher "Kreece" Fuchs graduated from the University of Notre Dame with a degree in Mechanical Engineering and is currently the Co-Founder; Vice President of Operations and Logistics at Better World Books. After working briefly in engineering and in education, Kreece returned to Notre Dame to complete the requirements for med school in 2003. But drawn to the appeal of the growing social impact attained by Better World Books since its inception, Kreece decided to postpone his entry into med school and he currently oversees all of the company's operations and logistics from its primary location in Mishawaka, Indiana.

"Kreece", which is "Chris" pronounced with a French accent, loves to play Canon in D on the piano and Ultimate Frisbee, but not at the same time.

Andrew Perlmutter is the President and CEO of Better World Books, a global bookstore that harnesses the power of capitalism to bring literacy and opportunity to people around the world. An award-winning social entrepreneurship venture, Better World Books benefits a number of literacy charities around the world.

Prior to joining Better World Books in July, 2011, Andy served in senior leadership within Atlanta-based Alexander Gallo Holdings, where he served as Senior Vice President of Business Development, responsible for guiding overall business strategy and growth. Prior to joining AGH, Andy served as Division President of Vertrue, Inc., a holding of JP Morgan Chase’s Private Equity Arm, One Equity Partners; Vice President of Sales and Market Planning at LexisNexis, a wholly-owned subsidiary of Reed Elsevier; and President of GE Capital Claims Services.

Andy brings both corporate and entrepreneurial experience to the leadership team at Better World Books.

David Murphy is currently the Associate Dean of Entrepreneurship and Director of the ESTEEM (Engineering, Science, Technology, Entrepreneurship Excellence Master’s) Graduate Program at the University of Notre Dame, having assumed these responsibilities in November of 2011. Prior to arriving at Notre Dame, David helped launch and then lead Better World Books (as President and CEO from inception to July, 2011), a global bookstore that harnesses the power of capitalism to bring literacy and opportunity to people around the world. An award-winning social entrepreneurship venture, Better World Books (www.betterworldbooks.com) benefits thousands of charities and libraries here in the United States and around the world.

Under Murphy’s leadership, the Company (where he is still an active member of the Board), scaled to a profitable, self-sustaining for-profit social enterprise with over $60M in annual revenue; over 400 employees; operations in the US and in the UK; processing over 175,000 books per day; selling over 20,000 books per day; inventorying over five (5) million used books under roof; and becoming one of the top 3-4 online sellers of used books in the world (having sold more than 22 million books in its nine year history).

Better World Books is representative of a new kind of organization whose fundamental business model is designed… and ultimately scaled… to drive meaningful social and environmental impact; to promote the common good. To this end, Better World Books has:

• Contributed $12M to non-profit partners who work in literacy and education, including libraries.
• Donated over 6.3M books to non-profit partners
• Re-used or recycled more than 100M pounds of books, keeping them out of landfills
• Received numerous awards for its environmental impact; notable distinction from the United States Environmental Protection Agency (EPA) including winning the WasteWise Small Business Partner of the Year Award in 2011

Prior to Better World Books, Murphy worked for over twenty years in corporate finance, operations and mergers and acquisitions with firms such as International Paper Company; The First Boston Corporation; Hutchison SA (multi-billion $ French subsidiary of the Total Energy Group) and Transcend Services, Inc. He has also developed three start-up companies and joined three others in their infancy…..and brought significant growth and scale to each. He has raised more than $85M in capital to build and scale multiple organizations in the manufacturing, healthcare services, technology and online retail sectors.

David received his undergraduate degree (B.A. with high honors; Economics) from the University of Notre Dame and his graduate degree (MBA) from the Amos Tuck School at Dartmouth College.

David serves on multiple Boards and Advisory Councils and is a member of the Leadership Atlanta Class of 2012. He was also a Southeastern Regional Finalist for the Ernst and Young Entrepreneur of the Year Award in 2011.

David has been married to Mary Elizabeth Barrett Murphy (also a graduate of the University of Notre Dame) for almost 30 years and they have three grown children (Caroline, Elizabeth and David John) and two grandchildren (Vivian and Jack).



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