Saras Sarasvathy, Associate Professor, Darden School of Business, University of Virginia
October 25, 2011
Associate Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Darden’s MBA program. In addition, she teaches in doctoral programs not only at Darden, but also in Denmark, India, Croatia and South Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine.
A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of the Journal of Business Venturing and Strategic Entrepreneurship Journal and is advisor to entrepreneurship education programs in Europe and Asia. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award by the Academy of Management.
Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets. The research program based on effectuation involves over a dozen scholars from around the world whose published and working papers can be found at www.effectuation.org. Sarasvathy has also developed several cases and other instructional materials to teach effectuation. A new textbook, along with an open source instructor website, is currently in the works.
In addition to a master’s degree in industrial administration, Saras received her PhD in information systems from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics. Before joining Darden, she was on the faculty of University of Washington and University of Maryland. And before that, she was part of the founding team in five entrepreneurial ventures.