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John Gordon, Vice President of Marketing & Strategy, IBM, Watson Solutions Division

March 21, 2014

John Gordon
John Gordon is the Vice President of Marketing & Strategy IBM's Watson Solutions Division. John has the responsibility to develop the end-to-end business model for transforming the innovations created by IBM Watson into a strategic set of industry solutions. John's focus areas include solution prioritization, value creation and value capture, business development for solution content and requirements management for the Watson core technology.

Prior to this role, John held a number of executive strategy, market management, and business development positions within IBM. Most recently, John was the Director of Strategy & Market Management for IBM's Global Smarter Cities initiatives. In that capacity, John led IBM’s efforts to work with city leaders around the world in defining and executing on a vision to improve the quality of urban life by leveraging the capabilities of a smarter planet. John was responsible for the end-to-end Smarter Cities mission including market insight, strategy generation, solution prioritization, client engagement, and market development.

Previously John was the Director of Business Partner Marketing for IBM Software Group. In this capacity, John worked with over 40,000 IBM Business Partners around the world to develop and promote innovative business solutions leveraging IBM and Business Partner assets.

John joined the IT industry over 17 years ago and has consistently helped global clients enhance their performance and results by leveraging innovative technology. Before joining IBM in 1999, John spearheaded open standards interoperability serving as the VP of Marketing for the Frame Relay Forum, developed successful business partner programs for Larscom, Inc, and evaluated mergers and acquisitions candidates for EMC Corporation.

John holds undergraduate degrees in Philosophy and Computer Applications from the University of Notre Dame and has an M.B.A. from the University of Texas at Austin. Additionally, John is a certified SOA architect with a foundational certification in the IT Infrastructure Library (ITIL) standards, and is a co-author of a Harvard Business School case on value-in-use solution pricing.

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