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Ten years hence

Josh Dorfman, Founder and CEO, Vivavi

January 16, 2009

Josh Dorfman

Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and furnishings, and of ModernGreenLiving.com, Vivavi’s green real estate directory for homeowners. Inc. Magazine has called Vivavi one of the top 50 companies driving today’s green revolution.

From January, 2006 to January, 2008, Josh was the creator, producer, and host of The Lazy Environmentalist national radio show on Sirius Satellite Radio. He is currently collaborating with the Sundance Channel to develop The Lazy Environmentalist as a reality series for television. About The Lazy Environmentalist book, Dwell Magazine called it, “a guide to going green without resorting to brown rice casserole.” Josh’s next book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet., will be published in 2009.

As an advocate for positive environmental change, Josh also serves as spokesperson for Brita’s FilterForGood campaign to help reduce bottled water waste and for Green Works, Clorox’s line of natural cleaning products. He is a member of Newsweek Magazine’s Global Environment and Leadership Advisory Committee and the Wolf Trap Foundation’s National Advisory Council for the Arts and Environment. Josh also sits on the Board of Advisors of Opportunity Green and Healing Lifestyles & Spa Magazine.

Josh is a frequent speaker presenting his message of innovation-based environmentalism to a diverse range of audiences. He has addressed corporations such as Google, Liz Claiborne, MTV Networks, Pepsico, and Bristol Myers Squibb and has been invited to keynote events such as the International Interior Design Association’s annual conference. As a green lifestyle expert, Josh has appeared on The Martha Stewart Show, The Sundance Channel, ABC, MSNBC, Bravo, and numerous other television networks.

Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania. His environmental epiphany came while living in China during the 1990’s to launch Kryptonite Bicycle Locks’ sales and marketing program. Josh witnessed a nation of a billion bicyclists beginning to transform into a nation of a billion car drivers, causing potentially unprecedented stress on the global environment. How all countries enable their populations to raise their standard of living while bringing their lifestyles into balance with nature is a vital challenge for the 21st century and what Josh’s ventures strive to address.


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