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Ten years hence

Fred Dust, Partner and Practice Lead, IDEO

February 12, 2010

Fred  Dust

Fred Dust is a Partner and a Practice Lead for IDEO, the global design and innovation firm. At IDEO, Fred leads
Systems at Scale, the group responsible for helping clients with large systemic infrastructural questions from governmental shifts, to behavior change, and beyond.

During his tenure at IDEO, Fred has helped guide the realization of a future-focused education center at Stanford; taken Nike executives shopping; and worked with patients and staff to help build innovative service models for Mayo Clinic and Kaiser Permanente. Most recently, he helped The American Red Cross redesign the donation experience and the Transportation Security Administration evolve airport security.

Fred is a member of the Board of Governors at Parsons The New School, and also acts on the Advisory Board of the Aspen Institute. He has taught classes at California College of the Arts and at the School of Environmental Design at the University of California at Berkeley, as well as holding numerous guests professorships including the Bruce Goff lectureship at the University of Oklahoma.

In addition Fred lectures widely on varied topics from design methodology to future experience trends, and has written for numerous publications including his latest article on Designing Systems at Scale for Rotman Magazine. Fred and IDEO have also published a book on the design of spaces titled Extra Spatial (Chronicle Books, 2003), and guide books that define the essence of exceptional experiences through the lens of a city titled Eyes Open: New York and Eyes Open: London Chronicle Books, 2008).

Prior to joining IDEO Fred was a project architect at Fernau and Hartman where he worked on a variety of retail and corporate projects including the Smith & Hawken headquarters, Smith and Hawken retail prototype, and Oxygen Media Networks. Fred also spent 8 years working in the Art world with Hotwire Productions, the SFMOMA, Galeria De la Raza and other organizations, and also worked independently with various artists supervising the development of several  nteractive art installations as well as aiding in the production of numerous film video projects.

Fred holds a bachelors degree in art history from Reed College and a masters of architecture from the School of Environmental Design at University of California, Berkeley.


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