Current Undergraduate Students

Marketing

Components of Marketing Education at Notre Dame

Core Requirements:

 1. Three courses to develop expertise beyond the Introduction to Marketing course (MARK 20100): 

Junior Year:

Senior Year:

 2. A miniumun of three marketing electives- one of which must be completed PRIOR to enrolling in MARK 40100. 

In addition to the specified courses outlined above, students are encouraged to select marketing electives that will provide them with detailed knowledge and skills useful for particular career choices. In some cases, more than one course is available for a particular interest.

Students are strongly encouraged to structure their free electives to complement the Marketing coursework. Many students choose to develop minors or second majors that reinforce their preparation for certain careers. (For example, students interested in International Marketing are encouraged to develop a foreign language capability. Students interested in Advertising or Product Development might develop a second area in Anthropology or Design. Other popular complementary areas of study are: Psychology; Film, Television, and Theater; Management Information Systems).

Learning Objectives

Problem Solving

Competence to analyze and evaluate business problems. Students will recognize business problems, gather and measure relevant evidence and reach and articulate informed solutions.

Appreciation of the multi-functional nature of business and the corresponding need for inter-disciplinary study. Students will integrate, from multiple disciplines, the key concepts that influence business decisions.

Mastery of Fundamentals

Expertise within an academic major. Students will command the concepts, analytical tools, and technical skills that are essential to decision making within a concentration.

Collaboration

Professional and interpersonal communication and collaborative skills. Students will communicate effectively and will work collaboratively in teams, task forces and committees.

Respond to Uncertainty and Ambiguity

Ability to identify and respond to change. Students will recognize and respond to the impact of economic, social, and ecological change on people, organizations, technology and the environment within both domestic and global contexts.

Implementation

Competence to analyze and evaluate business problems. Students will manage projects from concept to successful outcomes.

Ethics

Ability to integrate ethics into decision making. Students will apply ethical frameworks to business problems.

Business Communication

Professional and interpersonal communication and collaborative skills. Students will communicate effectively and will work collaboratively in teams, task forces and committees.

Global/International

Ability to identify and respond to change. Students will recognize and respond to the impact of economic, social, and ecological change on people, organizations, technology and the environment within both domestic and global contexts.

Strategic Thinking

Familiarity with strategy theories and an ability to evaluate and formulate business strategies.

Technology Management

Proficiency to use information technology. Students will utilize current information/communication technology and appreciate the importance of emerging technology.

Departmental Grading Guidelines

The Department of Marketing honors an undergraduate grading policy. The grade point average for all undergraduate sections should fall in the established range of 3.0 to 3.4. The grade point average for the Principles of Marketing course should fall in the established range of 3.0 to 3.25.